Blue Sky Sodas Are Made From All-Natural Ingredients
Mishal Omar — June 5, 2017 — Marketing
References: blueskysoda & packagingoftheworld
The Blue Sky Soda brand is based in New York, and it recently enlisted the creative agency Stag&Hare to design the branding for its products in order to "communicate its unique craft story to a national audience."
While sodas are slowly but surely being edged out in the market for healthier alternatives, the Blue Sky Soda brand wants to ensure that consumers are aware of its use of natural and high quality ingredients in order to better appeal to them. Stag&Hare's rebranding of the company focused on creating cans that reveal a mountainous landscape, which works to give the impression that the brand is more natural than its competitors.
The brand's products are made from pure cane sugar and natural fruit extracts, essences and oils.
While sodas are slowly but surely being edged out in the market for healthier alternatives, the Blue Sky Soda brand wants to ensure that consumers are aware of its use of natural and high quality ingredients in order to better appeal to them. Stag&Hare's rebranding of the company focused on creating cans that reveal a mountainous landscape, which works to give the impression that the brand is more natural than its competitors.
The brand's products are made from pure cane sugar and natural fruit extracts, essences and oils.
Trend Themes
1. Natural Soda - As consumers demand healthier alternatives to traditional soda, there is a disruptive innovation opportunity for brands to focus on all-natural ingredients and use creative branding to emphasize this unique selling point.
2. Craft Soda - With the rise of craft beverages, there is an opportunity for soda brands to position themselves as a unique, high-quality option with creative, artisanal branding.
3. Environmentally Conscious Packaging - As consumers become more environmentally conscious, there is an opportunity for soda brands to incorporate sustainable packaging practices, such as biodegradable materials or reusable bottles, and highlight this aspect in their branding.
Industry Implications
1. Beverage Industry - As the market for healthier beverage options grows, there is an opportunity for soda companies to innovate and differentiate themselves with natural, high-quality ingredients and creative branding to appeal to consumers seeking healthier alternatives.
2. Advertising Industry - With the increasing focus on craft products and natural ingredients, there is an opportunity for advertising agencies to help soda companies rebrand and create more artistic and compelling packaging that emphasizes these unique selling points.
3. Sustainable Packaging Industry - As more consumers prioritize environmental sustainability, there is a growing demand for sustainable packaging solutions, presenting an opportunity for companies in this industry to create and promote environmentally-friendly options for beverage companies like Blue Sky Soda.
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