The Lammily Doll Now Comes with Her Own Period Book and Pad Kit
Charlotte Joyce Kidd — September 25, 2015 — Life-Stages
Parents unsure of how to go about having "the talk" with their preteen daughters can enlist some help from the Lammily doll and her period book.
The Lammily doll is a realistically proportioned alternative to the Barbie doll. Her appearance in the world of girls' toys was lauded by feminists and parents for giving young women a more accurate depiction of women's bodies. Now, Lammily is making further strides in the expression of womanly realities. Parents can now purchase sets of colorfully decorated pads for their daughters' Lammily dolls, as well as a Lammily period book, advertised as "The fun way to explain the menstrual cycle to kids."
The release of the Lammily period kit is hailed by an ad in which a couple of well-meaning parents try to teach their daughter about menstruation through an original rap.
The Lammily doll is a realistically proportioned alternative to the Barbie doll. Her appearance in the world of girls' toys was lauded by feminists and parents for giving young women a more accurate depiction of women's bodies. Now, Lammily is making further strides in the expression of womanly realities. Parents can now purchase sets of colorfully decorated pads for their daughters' Lammily dolls, as well as a Lammily period book, advertised as "The fun way to explain the menstrual cycle to kids."
The release of the Lammily period kit is hailed by an ad in which a couple of well-meaning parents try to teach their daughter about menstruation through an original rap.
Trend Themes
1. Feminist Toys - The rise of feminist toys caters to parents in search of gender-neutral products that promote a positive self-image for their children.
2. Child Health Education - An increase in innovative tools to teach children valuable life lessons at a young age, such as the Lammily doll's period kit.
3. Realistic Representation - Toy companies are expanding their product lines to include more realistic and diverse representations of everyday life experiences, including menstruation.
Industry Implications
1. Toy Making - Toy companies exploring new product lines focused on providing children with educational, inclusive play experiences.
2. Health Education - Opportunities are available for companies specializing in health education products to expand their target market to include young children.
3. Feminine Hygiene - Introduction of tampon brands, pad products, and liners aimed at introducing a younger demographic to feminine hygiene.
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