The 'LEGO: Fiction Meets Fiction' Billboards Emphasize Guardian Characters
Erin Fox — November 10, 2014 — Pop Culture
With characters like Spider Bond, Homerine and Batkid, the LEGO: Fiction Meets Fiction campaign tastefully mashes up your favorite characters. From Homer Simpson trading in his characterized hands for Wolverine's blades to Spiderman swapping his signature web slingers for a James Bond suit, tie and gun, the LEGO brand has mashed up childhood heroes for its latest ad campaign.
The youth-focused brand has taken its marketing to the streets and started posting billboards throughout airports, bus stops and public buildings. The LEGO: Fiction Meets Fiction has so cleverly combines fictitious characters that children love. One can look forward to the superhero mashups to hit stores in the near future. We can hear the James Bond theme song blending with the Spiderman opening tune as we speak.
The youth-focused brand has taken its marketing to the streets and started posting billboards throughout airports, bus stops and public buildings. The LEGO: Fiction Meets Fiction has so cleverly combines fictitious characters that children love. One can look forward to the superhero mashups to hit stores in the near future. We can hear the James Bond theme song blending with the Spiderman opening tune as we speak.
Trend Themes
1. Superhero Mashups - Exploring the trend of mixing and matching iconic superhero characters to create unique and engaging content.
2. Brand Crossover Campaigns - The use of brand collaborations and crossover campaigns to create buzz and appeal to new audiences.
3. Innovative Outdoor Advertising - Utilizing billboards and other outdoor advertising channels in creative ways to capture attention and engage viewers.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to create and market LEGO sets featuring superhero mashup characters, tapping into the popularity of both superheroes and LEGO.
2. Film and Entertainment - Potential for film studios and entertainment companies to collaborate on superhero mashup films or TV shows, offering fresh and exciting content for audiences.
3. Advertising and Marketing - Opportunity for advertising agencies to explore innovative ways of utilizing brand crossovers and outdoor advertising to create impactful and memorable campaigns.
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