This Campaign Features a Doll of Derek Zoolander and Barbie on Instagram
Laura McQuarrie — March 9, 2016 — Pop Culture
In addition to appearing on a real Valentino catwalk, Derek Zoolander also joined Barbie on Instagram for a modeling gig.
The @BarbieStyle account regularly documents the iconic doll's daily activities, including snuggling with her dog at home and being fitted for couture gowns, in addition to comical #TBT (Throwback Thursday) posts. For the arrival of Zoolander 2, a doll version of Derek Zoolander was created in order to help Barbie pick out handbags, learn to walk like a model and of course, learn how to master the Blue Steel pose. Other than the movie's main character, others like Hansel, Valentina and Alexanya also make appearances in daily social media posts.
In addition to connecting with a new generation of youth who are just being introduced to Zoolander, these fun Barbie posts appeal to fans of all ages.
The @BarbieStyle account regularly documents the iconic doll's daily activities, including snuggling with her dog at home and being fitted for couture gowns, in addition to comical #TBT (Throwback Thursday) posts. For the arrival of Zoolander 2, a doll version of Derek Zoolander was created in order to help Barbie pick out handbags, learn to walk like a model and of course, learn how to master the Blue Steel pose. Other than the movie's main character, others like Hansel, Valentina and Alexanya also make appearances in daily social media posts.
In addition to connecting with a new generation of youth who are just being introduced to Zoolander, these fun Barbie posts appeal to fans of all ages.
Trend Themes
1. Virtual Model Campaigns - Opportunity for brands to partner with iconic models and create virtual versions of them for social media campaigns.
2. Cross-brand Collaborations - Opportunity for brands to collaborate with each other to create unique and engaging marketing campaigns.
3. Nostalgic Social Media Content - Opportunity for brands to tap into nostalgia and engage with fans of all ages through throwback content on social media.
Industry Implications
1. Fashion - Opportunity for fashion brands to use virtual models and cross-brand collaborations to attract a new generation of consumers.
2. Toy - Opportunity for toy brands to create dolls and virtual characters based on iconic models and celebrities.
3. Social Media - Opportunity for social media platforms to provide tools and features for brands to create nostalgic content and engage with their audience.
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