These Bratz Dolls Are Given Startling Transformations
Vasiliki Marapas — January 21, 2015 — Life-Stages
References: treechangedolls.tumblr & jezebel
A Tasmania-based artist has taken it upon themselves to "rescue and rehabilitate" Bratz dolls from their garish styling.
Opting for a less-is-more-approach, the artist, who operates under a website titled 'Tree Change Dolls,' paints over the layer upon layer of plastic makeup on the dolls' faces, giving them a more natural look. Makeup-free, the dolls look way more age-appropriate for the girls that they are marketed towards.
The hypersexualization of toys -- specifically, dolls -- has escalated so much in recent years, it's refreshing to see a doll that's bare-faced. The artist, who is in the process of opening an Etsy store for the Tree Change Dolls, explains, "I hand repaint the dolls' faces, mold new shoes and my Mum sews and knits their clothing."
Opting for a less-is-more-approach, the artist, who operates under a website titled 'Tree Change Dolls,' paints over the layer upon layer of plastic makeup on the dolls' faces, giving them a more natural look. Makeup-free, the dolls look way more age-appropriate for the girls that they are marketed towards.
The hypersexualization of toys -- specifically, dolls -- has escalated so much in recent years, it's refreshing to see a doll that's bare-faced. The artist, who is in the process of opening an Etsy store for the Tree Change Dolls, explains, "I hand repaint the dolls' faces, mold new shoes and my Mum sews and knits their clothing."
Trend Themes
1. Natural Toy Aesthetic - Opportunity to disrupt hypersexualization in the toy industry by providing more age-appropriate and nature-inspired aesthetics for dolls.
2. Sustainable Toys - Opportunity to disrupt the plastic and fast-paced toy industry by reusing and repurposing existing dolls and materials to create unique and eco-friendly toys.
3. Personalized Dolls - Opportunity to disrupt mass-produced dolls by offering personalized and unique features such as handmade clothing and custom painted faces.
Industry Implications
1. Toy Industry - Opportunity for toy companies to address the issue of hypersexualization and plastic waste by offering more natural and sustainable toy options that better align with modern consumer values.
2. Art and Crafts Industry - Opportunity for artists and crafters to explore new markets by offering doll customization services and creating handmade clothing for repurposed dolls.
3. E-commerce Industry - Opportunity for e-commerce platforms such as Etsy to showcase and deliver unique and handmade dolls to consumers who value sustainability and personalization.
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