Hello Barbie Uses ToyTalk Technology to Have Real Conversations with Kids
Meghan Young — February 17, 2015 — Life-Stages
References: barbie & fastcompany
Hello Barbie will be the doll every child, boy or girl, has wanted. As though straight out of 'Toy Story,' she will be able to hold real conversations with children thanks to being connected to the Internet. Mattel has partnered up with ToyTalk to make this possible.
Using ToyTalk's PullString technology, Hello Barbie will boast a slew of possible answers to kids' questions, while writers work hard to produce even more as dialogues are recorded in the cloud. ToyTalk CEO Oren Jacob, Pixar's former CTO, says, "The most requested thing that kids have wanted to do with Barbie, and Mattel's done unbelievable amounts of research over the course of decades, is to talk to Barbie. That's the number one request over all demographics, over all geographies, of all time. For the first time we're doing that for real now."
Using ToyTalk's PullString technology, Hello Barbie will boast a slew of possible answers to kids' questions, while writers work hard to produce even more as dialogues are recorded in the cloud. ToyTalk CEO Oren Jacob, Pixar's former CTO, says, "The most requested thing that kids have wanted to do with Barbie, and Mattel's done unbelievable amounts of research over the course of decades, is to talk to Barbie. That's the number one request over all demographics, over all geographies, of all time. For the first time we're doing that for real now."
Trend Themes
1. Internet-connected Dolls - Disruptive innovation opportunity: Develop advanced conversational AI technology for interactive toys to create more engaging and personalized experiences for children.
2. Real Conversations with Toys - Disruptive innovation opportunity: Explore integrating communication technology into various toys to enable interactive conversations and enhance children's playtime.
3. Cloud-based Dialogue Recording - Disruptive innovation opportunity: Develop cloud-based platforms for storing and analyzing recorded dialogues to improve conversational AI capabilities and enhance interactive toy experiences.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Incorporate internet connectivity and conversational AI technology into toy manufacturing processes to expand product offerings and meet evolving consumer demands.
2. Artificial Intelligence - Disruptive innovation opportunity: Develop advanced artificial intelligence algorithms and natural language processing techniques to enhance conversational capabilities for interactive toys and create more realistic interactions.
3. Cloud Computing - Disruptive innovation opportunity: Build cloud computing solutions specifically tailored for storing and analyzing large volumes of recorded dialogues from conversational toys to fuel insights and improve user experiences.
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