IAmElemental Action Figures Boast Strong Quads Not Big Breasts
Meghan Young — June 26, 2014 — Life-Stages
References: iamelemental & fastcoexist
The toy industry is sorely lacking in action figures that appeal to little girls; enter the IAmElemental Action Figures. With a focus on strong quads rather than big breasts, it sends a positive message while providing a fun alternative to more common dolls. Since many of the current female action figures are created with male collectors in mind, it is about time that something like the IAmElemental Action Figures was introduced.
Created by moms Julie Kerwin and Dawn Nadeau, the IAmElemental Action Figures personify the "seven elements of courage: bravery, energy, honesty, industry, enthusiasm, persistence, and fear," reports Fast Co Exist. They were designed with the help of design firm Eleventy Plex. IAmElemental vastly surpassed its modest $35,000 goal on Kickstarter by over $150,000. The demand is definitely there.
Created by moms Julie Kerwin and Dawn Nadeau, the IAmElemental Action Figures personify the "seven elements of courage: bravery, energy, honesty, industry, enthusiasm, persistence, and fear," reports Fast Co Exist. They were designed with the help of design firm Eleventy Plex. IAmElemental vastly surpassed its modest $35,000 goal on Kickstarter by over $150,000. The demand is definitely there.
Trend Themes
1. Positive Female Action Figures - The shift from traditional female dolls to action figures that embody courage creates opportunities for more empowering toys and merchandise.
2. Gender-inclusive Toys - The rise of gender-inclusive toys highlights the industry's need to adapt to modern and diverse audiences.
3. Crowdfunding for Toys - Successful crowdfunding campaigns for toys suggest that traditional funding and distribution methods can be inadequate, and there's a growing market for unique and innovative products.
Industry Implications
1. Toy Industry - Manufacturers, designers, and retailers have to innovate their products and strategies to better reflect the customers' needs and preferences.
2. Design Industry - Design firms can lead the way in creating more inclusive products and establish collaborations with crowdfunding platforms to foster entrepreneurship.
3. Social Media Marketing - Social media provides an excellent channel for small businesses to build their brand and engage with their fans and supporters.
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