These Hipster Lego Characters Are a Playful Nod to Danish Culture
Rebecca Byers — March 23, 2015 — Fashion
References: theguardian & designtaxi
Ahead of Copenhagen Fashion Week, UK publication the Guardian approached Danish toy block brand Lego to create a selection of hipster Lego characters that celebrate the Nordic country's particular way of life.
The curious product of such a request came in the form of several bearded, bike riding figurines that cleverly capture the minimalist style Denmark and Scandinavia in general has come to represent in western minds.
The Lego brand, which headquartered in Aarhus, north Denmark, enlisted design manager Tara Wike to create a representation of the country's stylish youth. The hipster Lego figurines boast monochrome black and grey jackets, striped tees, thick rimmed glasses, button-down plaid shirts and thick, overgrown beards, as well as colorful fixed fear bicycles that seal the deal.
The curious product of such a request came in the form of several bearded, bike riding figurines that cleverly capture the minimalist style Denmark and Scandinavia in general has come to represent in western minds.
The Lego brand, which headquartered in Aarhus, north Denmark, enlisted design manager Tara Wike to create a representation of the country's stylish youth. The hipster Lego figurines boast monochrome black and grey jackets, striped tees, thick rimmed glasses, button-down plaid shirts and thick, overgrown beards, as well as colorful fixed fear bicycles that seal the deal.
Trend Themes
1. Hipster Branded Products - The creation of hipster Lego characters by Lego presents an opportunity for brands in various industries to develop trendy and playful products that appeal to the hipster subculture.
2. Localized Cultural Consumer Products - The idea of creating Lego characters that showcase the particular way of life in different regions and cultures opens up opportunities for localized consumer products in various industries.
3. Minimalist Style Representation - The popularity of Denmark's minimalist style in western minds suggests opportunities for creating products relating to minimalist design in various industries.
Industry Implications
1. Fashion - Fashion brands can take inspiration from the hipster Lego characters to create a new line of products targeting hipster culture.
2. Toy Manufacturing - Toy manufacturers can create hipster-themed toys along the lines of the hipster Lego characters.
3. Interior Design - The popularity of Denmark's minimalist design style can inspire designers to create minimalist design products, such as furniture, that appeal to consumers who appreciate this aesthetic.
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