The Moschino Barbie Ad Shows a Young Boy & His Friends Playing with Dolls
Ady Floyd — November 21, 2015 — Social Good
References: usmagazine & adweek
This Moschino Barbie ad is the very first ad created for the Mattel brand that features a young boy playing with a doll. This iconic brand traditionally creates dolls that are specifically designed for young girls, however this ad is showcasing the brand's immediate alteration in its demographic.
The Moschino Barbie ad features two young girls and one boy playing with the doll. The boy has as many lines as the other two actors and they are each given their own doll to play with.
This commercial shows the brand's commitment to promoting and encouraging gender equality. By highlighting this point within a toy ad, it allows children who are impressionable to become more aware of this topic at an early age.
The Moschino Barbie ad features two young girls and one boy playing with the doll. The boy has as many lines as the other two actors and they are each given their own doll to play with.
This commercial shows the brand's commitment to promoting and encouraging gender equality. By highlighting this point within a toy ad, it allows children who are impressionable to become more aware of this topic at an early age.
Trend Themes
1. Gender-neutral Toys - Brands are creating more gender-neutral toys to promote inclusivity and diversity, creating opportunities for innovative designs and marketing strategies.
2. Gender-neutral Advertising - More companies are featuring gender-neutral advertising, creating opportunities for brands to address social issues and reach new audiences.
3. Promoting Diversity in Toy Marketing - Brands that promote diversity in their toy marketing are more appealing to consumers who value inclusivity and social responsibility, creating opportunities for increasing brand loyalty and market share.
Industry Implications
1. Toy Industry - The toy industry is seeing a shift towards gender-neutral toys and advertising, creating opportunities for companies to innovate and capture new markets.
2. Marketing Industry - Brands that promote diversity and inclusivity in their advertising are becoming more popular with consumers, creating opportunities for new marketing strategies and campaigns.
3. Social Responsibility Industry - Companies that prioritize social responsibility in their marketing and product development are becoming more desirable to consumers, creating opportunities for promoting positive change and impacting society for the better.
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