The Oliba Attachment Turns Any Toy into a Smart Object
Charlotte Joyce Kidd — November 10, 2015 — Tech
References: oliba.fr & techcrunch
There's an increasing amount of educational, interactive connected toys on the market. But many of them still aren't a replacement for the cuddly, soft bedtime toys that kids already love. The Oliba connected toy attachment and app offer the perfect solution.
The Oliba is a round plastic owl that can be attached to the arm of a stuffed animal or doll. Once connected, the Oliba attachment communicates with a smartphone app to transmit and receive information. This means that the Oliba-connected toy can always be found around the house thanks to the Oliba's GPS locator, cutting out the familiar, frantic bedtime search for the teddy bear.
The Oliba app also contains stories and lullabies that the Oliba attachment's speaker can tell or sing. It can also record a parent telling a story or singing a song that can be played back to kids as they fall asleep.
The Oliba is a round plastic owl that can be attached to the arm of a stuffed animal or doll. Once connected, the Oliba attachment communicates with a smartphone app to transmit and receive information. This means that the Oliba-connected toy can always be found around the house thanks to the Oliba's GPS locator, cutting out the familiar, frantic bedtime search for the teddy bear.
The Oliba app also contains stories and lullabies that the Oliba attachment's speaker can tell or sing. It can also record a parent telling a story or singing a song that can be played back to kids as they fall asleep.
Trend Themes
1. Educational-interactive Connected Toys - Disruptive innovation opportunities include developing new features and technologies to enhance the educational and interactive aspects of connected toys.
2. Smartphone-connected Toy Attachments - Disruptive innovation opportunities include creating new attachments that can connect various toys to smartphones, expanding the range of functionalities and interactions.
3. Smart Toy Apps - Disruptive innovation opportunities include designing new apps with additional features such as story-telling, music playback, and other interactive elements for connected toys.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunities include collaborating with technology companies to create connected toy lines or developing in-house capabilities to produce the necessary attachments and features.
2. Mobile App Development - Disruptive innovation opportunities include specializing in the development of apps specifically designed for connected toys, catering to the growing demand for interactive and educational experiences.
3. Childcare and Parenting - Disruptive innovation opportunities include integrating smartphone-connected toys and accompanying apps into childcare services, offering enhanced educational and entertainment value for children.
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