A Little Passports Subscription Takes Kids on a New Adventure Each Month
Laura McQuarrie — March 12, 2015 — Life-Stages
References: littlepassports & workingmother
It's not always easy to keep kids entertained, but a monthly subscription to Little Passports means that there will be something interesting coming in the mail each month to look forward to. The travel-inspired subscription service for kids begins with a starter Explorer Kit, containing a small world map, a passport, a suitcase to store souvenirs and a boarding pass that provides access to online games.
Each month, kids are introduced to another new journey through the characters of Sam and Sofia. The pair sends kids photos, letters and souvenirs that are unique to the location that they're visiting. As well as taking kids all across the world on their travels, there's also a version of the Adventure Kits specifically for the United States, to help familiarize American kids with all of the great things their country has to offer.
Each month, kids are introduced to another new journey through the characters of Sam and Sofia. The pair sends kids photos, letters and souvenirs that are unique to the location that they're visiting. As well as taking kids all across the world on their travels, there's also a version of the Adventure Kits specifically for the United States, to help familiarize American kids with all of the great things their country has to offer.
Trend Themes
1. Monthly Subscription Services for Kids - Disruptive innovation opportunity: Create a subscription service that delivers educational and entertaining content to children on a monthly basis, encouraging curiosity and learning.
2. Travel-inspired Learning for Kids - Disruptive innovation opportunity: Develop a travel-themed educational program for children that combines online games, physical materials, and interactive experiences to engage and educate.
3. Global and Local Exploration for Children - Disruptive innovation opportunity: Design an interactive learning platform that introduces children to different places and cultures around the world or within their own country, fostering a sense of wonder and exploration.
Industry Implications
1. Education - Disruptive innovation opportunity: Revolutionize the way children learn through subscription-based educational platforms that offer engaging and interactive content.
2. E-commerce - Disruptive innovation opportunity: Build an e-commerce platform specifically tailored to sell monthly subscription kits for kids, providing a convenient way for parents to access educational and entertainment products.
3. Travel and Tourism - Disruptive innovation opportunity: Integrate educational and interactive elements into travel experiences for families, offering guided tours and activities that cater to both children and adults.
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