The Sproutkit Subscription for Kids Gifts New E-Books Each Month
Laura McQuarrie — March 12, 2015 — Life-Stages
References: itunes.apple & popsugar
Appealing to little ones that love to read, Sproutkit is an educational e-book library that's full of entertainment for kids up to the age of eight. The selection of books on the digital shelves of Sproutkin's app are hand-picked by educators and the app even tailors suggested titles based on a child's interests. The app also features exclusive stories that have been written just for Sproutkit acclaimed authors.
Although the app can be downloaded for free, there's also a subscription component that ensures unlimited reading for about $5 monthly. Additionally, favorites can be purchased so that they can be read over and over again.
While Sproutkin used to offer Sproutkit as a subscription service in a gift box format with tangible books, the digital service helps to cut costs and appeal to parents who favor tablets for storytime.
Although the app can be downloaded for free, there's also a subscription component that ensures unlimited reading for about $5 monthly. Additionally, favorites can be purchased so that they can be read over and over again.
While Sproutkin used to offer Sproutkit as a subscription service in a gift box format with tangible books, the digital service helps to cut costs and appeal to parents who favor tablets for storytime.
Trend Themes
1. Personalized E-book Subscriptions - Opportunity for companies to curate e-books based on a child's interests and offer a subscription service for unlimited reading.
2. Exclusive E-book Content - Opportunity for publishers to commission original content from acclaimed authors for exclusive use in subscription services.
3. Digitalization of Children's Literature - Opportunity for companies to enter the market of e-book libraries for kids and offer educational entertainment content in a cost-effective manner.
Industry Implications
1. Publishing - The publishing industry can leverage personalized subscription models and commission original content from acclaimed authors for exclusive use in subscription services.
2. Education - The education industry can leverage the digitalization of children's literature and curate e-books based on a child's interests to encourage education through entertainment.
3. Technology - The technology industry can provide platforms and apps for e-book libraries for kids, making educational and entertaining content accessible on tablets and other devices.
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