Cannabis brands release CBD products intended for morning use
Trend - Cannabis brands are increasingly touting cannabis as something that can benefit people's lifestyles, and this now includes the incorporation of CBD into customers morning routines. These products are now being offered in everything from coffees to supplements that are meant to be consumed in the morning.
Insight - The North American cannabis industry continues to grow, and consumers are increasingly using the medicinal and recreational substance to enhance their routines. Whether it's enhancing physical performance or helping users relax, cannabis is quickly becoming a lifestyle product for customers.
Insight - The North American cannabis industry continues to grow, and consumers are increasingly using the medicinal and recreational substance to enhance their routines. Whether it's enhancing physical performance or helping users relax, cannabis is quickly becoming a lifestyle product for customers.
Workshop Question - How is your brand expanding its product lines to better integrate into customers' routines?
Trend Themes
1. Cannabis as a Lifestyle Product - Cannabis brands are promoting their products, particularly CBD-focused ones, as lifestyle products that can be integrated into the daily routines of customers.
2. Cbd-infused Beverages - CBD is being infused into various types of beverages such as coffee, tea, and sparkling drinks, creating an opportunity for companies to offer new and innovative products.
3. Adaptogenic Coffee Blends - Functional coffee blends that feature adaptogens, such as Rhodiola and Ashwagandha, are becoming more popular as health-conscious consumers look for ways to optimize their wellness.
Industry Implications
1. Cannabis Industry - The cannabis industry, particularly in North America, continues to grow as consumers increasingly use cannabis products to enhance their lifestyles.
2. Functional Beverages Industry - The market for functional beverages is expanding, with CBD-infused beverages being a growing segment within it.
3. Health and Wellness Industry - The health and wellness industry is expanding, with consumers looking for new and innovative ways to improve their physical and mental well-being.
