Goodmylk's Super Oat Activated Creamer is Plant-Based & Nutritious
Laura McQuarrie — July 27, 2021 — Lifestyle
References: goodmylk.co & wellandgood
The first-of-its-kind Super Oat Activated Creamer sets itself apart with "the luxury of a latte with the added functional benefits of our favorite medicinal mushrooms and adaptogens." This indulgent product from Goodmylk was inspired by the brand's own Super Oat Mylk and the liquid product can now be enjoyed in the form of a powdered creamer with added benefits from reishi, lion’s mane, astragalus and tocotrienols. The brand's Super Oat Creamer, which forms the base of the product, contains not only gluten-free oats but also nutritious ingredients like tigernuts and dates.
When it comes to enjoying this powered creamer, people have a number of different ways to make the most of the product, including adding a few scoops to coffee, smoothies or other favorite beverages.
When it comes to enjoying this powered creamer, people have a number of different ways to make the most of the product, including adding a few scoops to coffee, smoothies or other favorite beverages.
Trend Themes
1. Adaptogenic Creamers - Companies can develop plant-based creamers infused with adaptogens and medicinal mushrooms in response to the rising demand for functional foods.
2. Powdered Functional Beverages - There is an opportunity to create convenient, portable, and long-shelf-life powdered functional beverages that can easily be mixed into other drinks or meals.
3. Luxury DIY Lattes - Brands can create premium DIY latte experiences by offering a variety of indulgent and functional creamers that can be easily customized to personal taste preferences.
Industry Implications
1. Dairy Alternatives - Dairy alternative companies can expand their product offerings by introducing adaptogenic creamers that cater to consumers who desire functional plant-based foods.
2. Functional Food and Beverage - The functional food and beverage industry can capitalize on the demand for adaptogens and medicinal mushrooms by developing products that target specific health concerns and offer added nutritional benefits.
3. Coffee and Tea - Coffee and tea companies can offer a unique and premium DIY latte experience by creating exclusive partnerships with functional creamer brands and introducing innovative powdered beverage formats.
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