The Mondelēz International Festive Confectionery Line Has Debuted
Michael Hemsworth — August 13, 2022 — Marketing
References: mondelezinternational & conveniencestore
The Mondelēz International festive confectionery line has been debuted for the 2022 season with a number of products with holiday celebrations in mind. The products include shareable and treat-sized varieties from brands like Cadbury, Oreo, Green & Black's and Maynards Bassetts, and build on the success of last year's holiday season. The products will include seven sub-categories including selection boxes, advent calendars, seasonal sharing and even tree decorations.
The Mondelēz International festive confectionery line has been unveiled with high hopes given the brand's number-one spot in the aforementioned SKUs along with a 6% increase in total seasonal sales. The products range from being great for gifts to perfect for families to enjoy with one another.
The Mondelēz International festive confectionery line has been unveiled with high hopes given the brand's number-one spot in the aforementioned SKUs along with a 6% increase in total seasonal sales. The products range from being great for gifts to perfect for families to enjoy with one another.
Trend Themes
1. Festive Confectionery Lineups - Brands can innovate by creating more unique and personalized holiday treat options to meet consumers' evolving preferences and create a stronger emotional connection with their brand.
2. Shareable and Treat-sized Varieties - Brands can innovate by designing more snack-sized options for consumers who prefer a smaller indulgence or are looking for a snack on-the-go.
3. Seasonal Selection Boxes and Advent Calendars - Brands can innovate by creating more variety in selection boxes and advent calendars with diverse flavors and packaging to cater to different demographics and tastes.
Industry Implications
1. Confectionery Industry - To stay competitive, companies in the confectionery industry should regularly update their holiday lineups to meet evolving consumer preferences and maintain customer loyalty.
2. Food and Beverage Industry - Companies in the food and beverage industry can capitalize on the holidays to develop creative and festive offerings that can attract new customers and promote brand awareness.
3. Gift and Specialty Item Industry - Companies in the gift and specialty industry should consider partnering with confectionery brands to offer unique, festive treats that can enhance their product offering and increase sales during the holiday season.
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