Brands offer creamy liqueurs and cocktails made with alternative milks
Trend - Alcohol brands are having to adapt quickly in order to meet consumers' changing needs, and this shift can be observed in the increase of vegan cocktails and liqueurs that brands are now offering.
Insight - The average North American consumer has become more experimental with the foods and beverages they consume, and are now more likely to choose alternative ingredients. This comes as the "alternatives" market becomes increasingly sophisticated, and because consumers view alternatives as more healthy than their traditional counterparts.
Insight - The average North American consumer has become more experimental with the foods and beverages they consume, and are now more likely to choose alternative ingredients. This comes as the "alternatives" market becomes increasingly sophisticated, and because consumers view alternatives as more healthy than their traditional counterparts.
Workshop Question - How is your brand experimenting in light of consumers' changing preferences?
Trend Themes
1. Increasing Demand for Vegan and Alternative Ingredient Options in Alcohol Industry - Alcohol brands are now offering vegan and alternative ingredient options to meet consumers' changing needs.
2. Growth of the Alternative Market in North America - Consumers in North America are becoming more experimental with alternative foods and beverages due to the increasing sophistication of the alternatives market and their perception of alternatives as healthier.
3. Demand for Free-from and Better-for-you Options in the Alcohol Industry - Creamy Creation developed a vegan and gluten-free creamy liqueur range due to the demand for free-from and better-for-you options.
Industry Implications
1. Food and Beverage - There is a demand for vegan and alternative options in the food and beverage industry.
2. Health and Wellness - Consumers are looking for free-from and better-for-you options in the Health and Wellness industry.
3. Sustainability - Brands committed to sustainability are favored by consumers in the alcohol industry.
