Restaurants highlight that their meat-based menu items are grass-fed
Trend - As more consumers experiment with alternatives to meat, restaurants are changing how they market their meat-based menu items. Now, restaurants are emphasizing that their meat-based dishes are grass-fed and therefore healthier for customers.
Insight - The abundance of choice consumers now have when it comes to food and beverages has made them more experimental in what they're willing to try. Brands that come from more traditional industries are therefore more likely to appeal to consumers when they focus in on some of the key motivators to purchase, such as health or sustainability.
Insight - The abundance of choice consumers now have when it comes to food and beverages has made them more experimental in what they're willing to try. Brands that come from more traditional industries are therefore more likely to appeal to consumers when they focus in on some of the key motivators to purchase, such as health or sustainability.
Workshop Question - How is your brand adapting to consumers changing preferences in its industry?
Trend Themes
1. Grass-fed Meat Marketing - As more consumers look for healthier food alternatives, restaurants are changing how they market their meat-based dishes by emphasizing that their meat is grass-fed.
2. Blended Meat Products - With the rise of flexitarianism, brands are creating hybrid products that combine meat and vegetables for a more nutritious and eco-friendly meal option.
3. Chef-created QSR Items - Quick-service restaurants are partnering with celebrity chefs to create premium menu items that attract food enthusiasts and provide a limited-time offering for patrons.
Industry Implications
1. Food & Beverage - Traditional food and beverage brands, particularly in the meat industry, can appeal to consumers by focusing on key motivators like health and sustainability.
2. Regenerative Farming - Regenerative farming practices can provide high-quality, free-range, and sustainable meat options that appeal to conscious consumers.
3. Meal Delivery Services - Hybrid meat products and grass-fed meat options can be incorporated into meal delivery services, catering to those looking for more nutritious and eco-friendly meal options.
