Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Upcycled Breakfast

Common pre-packaged breakfast foods are made with upcycled ingredients

Trend - The food industry is a major contributor to global waste, and small brands in this space are aiming to cut down on this waste by incorporating upcycled ingredients into common at-home breakfast products, including everything from pancake mixes to cereals.

Insight - As more consumers prioritize sustainability in their consumption choices, they're turning to brands who are authentic in their eco-friendly production choices. These consumers are seeking out brands that allow them to integrate sustainability principles into their daily habits and routines.
Workshop Question - How is your brand making sustainable consumption easier to achieve for its customers?
Trend Themes
1. Upcycling Ingredients - More brands are incorporating upcycled ingredients into their food products in order to reduce waste and appeal to sustainability-conscious consumers.
2. Plant-based & Grain-free Products - Consumers are seeking out healthier, more nutritious options for their breakfast foods, leading to an increase in plant-based and grain-free products.
3. Partnerships to Reduce Food Waste - Companies are partnering with others in the food industry to repurpose ingredients that would otherwise go to waste, leading to more sustainable and eco-friendly production methods.
Industry Implications
1. Food & Beverage - The food industry is seeing a significant trend towards more sustainable and eco-friendly production methods, including upcycling ingredients and reducing waste through partnerships.
2. Health & Wellness - The rise of plant-based and grain-free options in breakfast foods speaks to a desire for healthier, more nutritious options for consumers seeking to enhance their health and wellness.
3. Sustainability & Environmentalism - Consumers are prioritizing sustainability in their consumption choices, driving demand for brands with authentic eco-friendly production practices and innovative solutions to reduce waste.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
42,416 Total Clicks
Date Range:
Nov 20 — Jan 22
Trending:
Warm
Consumer Insight Topics:

Related Examples

Hunger Relief Initiatives
Hunger Relief Initiatives
'Goodr' Provides Food to Individuals in Need Across the United States
Upcycled Animal Feeds
Upcycled Animal Feeds
Do Good Foods Transforms Excess Food Products into Supplements for Chickens
Upcycled QSR Fashion
Upcycled QSR Fashion
The A&W Thrift Store Collection is Entirely Made from Salvaged Garments
Upcycled Green Beans
Upcycled Green Beans
Del Monte's Canned Green Beans are the First to Be Upcycled Certified
Alternative Sugar Chocolates
Alternative Sugar Chocolates
Supplant's Limited-Edition Bar Features Sugars from Fiber
Upcycled Cacao Squares
Upcycled Cacao Squares
The Packaging for CaPao Quinoa Squares Carries an Upcycled Certification
Cauliflower-Crusted Mozzarella Sticks
Cauliflower-Crusted Mozzarella Sticks
Wholly Veggie's Mozzarella Style Sticks are Gluten-Free
Science-Backed Cocoa Elixirs
Science-Backed Cocoa Elixirs
Barry Callebaut's Nutraceutical Drink Shares the Power of Cacaofruit
Barley-Based Milk Alternatives
Barley-Based Milk Alternatives
Take Two Introduces the Eco-Friendly 'Barista Barleymilk'
Premium Cookie Boxes
Premium Cookie Boxes
Last Crumb Takes Cues from High-End Streetwear and Designer Goods
Glazed Pull-Apart Donuts
Glazed Pull-Apart Donuts
McDonald's Glazed Pull Apart Donut is a New McCafé Bakery Treat
Gluten-Free English Muffins
Gluten-Free English Muffins
Trader Joe’s Gluten Free English Muffins are Spongy and Savory
Meat-Free Breakfast Sandwiches
Meat-Free Breakfast Sandwiches
The Alpha Foods Plant-Based Breakfast Sandwich Comes in Two Options
Soft-Baked Muffin Bars
Soft-Baked Muffin Bars
Nature Valley is Offering a Convenient New Way to Enjoy the Taste of Muffin
Soft-Baked Tart Snacks
Soft-Baked Tart Snacks
The Little Bites Mini Tarts Come in Three Flavor Options
Fruity Milkshake IPAs
Fruity Milkshake IPAs
The Sheetz Strawberry-Banana Milkshake Can Now Be Enjoyed as an IPA
Upcycled Fruit Snacks
Upcycled Fruit Snacks
'Bean Bark' is Made With Imperfect Fruit Rescued from Grocery Stores
Dessert-Flavored English Muffins
Dessert-Flavored English Muffins
Thomas' English Muffins' New Cinnamon Bun Flavor is Here
Dessert-Like English Muffins
Dessert-Like English Muffins
The Thomas' Cinnamon Bun English Muffins are Limited-Edition
Free-From Dutch Cookies
Free-From Dutch Cookies
Sweet Amsterdam Makes Organic, Dairy-Free & Gluten-Free Stroopwafels
Upcycled Protein Bars
Upcycled Protein Bars
Real Food Bar Makes the Most of Surplus Veggies Like Kale & Cauliflower
Upcycled Cookie Mixes
Upcycled Cookie Mixes
Renewal Mill Makes Cookie Mixes with Okara and Oat Milk Flour
play_circle_filledUpcycled Cranberry Seeds
Upcycled Cranberry Seeds
Ocean Spray Cranberry Seeds Support Health & a Zero-Waste Supply Chain
Stroopwafels-Inspired Cake Mixes
Stroopwafels-Inspired Cake Mixes
Trader Joe's Stroopwafel Cake Mix is Inspired by the Dutch Treat
Upcycled Energy Bars
Upcycled Energy Bars
Barvocado Makes Nutrient-Dense Bars with the Avocado Fruit & Seed
Artisan Waffle Cookies
Artisan Waffle Cookies
Stonewall Kitchen's Waffle Cookies are Available in Four Flavors
Grain-Free Buckwheat Cereals
Grain-Free Buckwheat Cereals
Lil Bucks' Lil Bucks Cereal is Paleo, Grain-Free and Vegan
High-Protein Cereal Packs
High-Protein Cereal Packs
Magic Spoon's Newest Grain-Free Cereals Reinvent Childhood Classics
MCT Oil Trail Mixes
MCT Oil Trail Mixes
The New Grain Free Clusters Trail Trek Blend is Infused with MCT Oil
Plant-Based Free-From Cereals
Plant-Based Free-From Cereals
These Grain-Free Cereals are Made with Cassava Flour & Navy Beans
Grain-Free Protein Cereals
Grain-Free Protein Cereals
Three Wishes Cereal with Protein is Low in Sugar
Zero-Sugar Keto Cereals
Zero-Sugar Keto Cereals
Catalina Crunch's Maple Waffle Cereal is Sweet Yet Has No Sugar Added
Grain-Free Muesli Mixes
Grain-Free Muesli Mixes
Seven Sundays' Paleo and Keto Muesli Line is Packed with Superfoods
Watercolor Muesli Packaging
Watercolor Muesli Packaging
The Seven Sundays Breakfast Muesli Lineup is Made with Premium Grains
Single-Serve Breakfast Bars
Single-Serve Breakfast Bars
Seven Sundays' Muesli Squares Serve as a Grab-and-Go Breakfast Option