Medahuman Drinks Feature Nootropics, Adaptogens & Nutrients
Laura McQuarrie — June 18, 2022 — Lifestyle
References: medahuman & foodanddrinktechnology
In the growing CBD beverage space, Medahuman sets itself apart with a range of drinks that boast "more functional elements than any other brand on the market." The targeted functional wellness beverages contain not just CBD but also 25 nutritional ingredients, unlike many other brands that limit themselves to just two or three.
These functional beverages are crafted to help adults feel calm, focused and centered and they came out of founder Adam Feldheim's own experience working in high-pressure, fast-paced environments that caused burnout, chronic fatigue and stress.
Vitamins, magnesium and biotin are just some of the additional ingredients that are included in these beverares. As far as choices go, consumers can enjoy options like RELAX, RECOVER, GLOW, NIGHT and ENERGY. These beverages offer support in different areas of life, from skin health and sleep to inflammation reduction.
These functional beverages are crafted to help adults feel calm, focused and centered and they came out of founder Adam Feldheim's own experience working in high-pressure, fast-paced environments that caused burnout, chronic fatigue and stress.
Vitamins, magnesium and biotin are just some of the additional ingredients that are included in these beverares. As far as choices go, consumers can enjoy options like RELAX, RECOVER, GLOW, NIGHT and ENERGY. These beverages offer support in different areas of life, from skin health and sleep to inflammation reduction.
Trend Themes
1. Targeted Functional CBD Beverages - The rise of functional beverages containing CBD, as well as additional nutrients to promote wellness, presents opportunities to create unique combinations of ingredients to meet specific consumer needs.
2. Multi-ingredient Wellness Drinks - The trend towards adding multiple ingredients, such as nootropics and adaptogens, to wellness drinks in addition to CBD, creates an opportunity to appeal to consumers who are looking for more comprehensive wellness solutions.
3. Personalized CBD Beverages - The emergence of more functional CBD beverage brands that target specific areas of wellness, such as RELAX, RECOVER, GLOW, NIGHT and ENERGY, presents the opportunity to create personalized CBD drinks that cater to individual needs and preferences.
Industry Implications
1. Functional Health Beverages - The functional health beverage industry can benefit from incorporating CBD, nootropics, adaptogens, and other nutrients to create holistic wellness solutions that support different areas of health.
2. CBD Beverage Industry - The CBD beverage industry can find opportunities in not only offering products that contain CBD but also additional functional ingredients that support overall health and wellness.
3. Nutritional Supplements Industry - The nutritional supplements industry can explore the potential of CBD and other functional ingredients to create products that provide multiple health benefits and appeal to consumers looking for comprehensive wellness solutions.
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