Ceria is a Non-Alcoholic Beer for "California Sober" Folk
Grace Mahas — June 9, 2022 — Lifestyle
References: ceriabrewing
Ceria Brewing Company, the modern beverage company co-founded by Keith Villa, recently launched new packaging for its alcohol-free THC/CBD-infused craft beer. The reimagined collection boasts an elevated, sophisticated aesthetic that will appeal to the growing sober-curious and "California Sober" consumers.
According to the brand, "the refreshed brand identity pays homage to Ceres, the ancient Roman goddess of harvest and reveals earthy purple, blue and green tones on its packaging that are classically inspired, yet have a modern and abstracted feel for a universal appeal."
Ceria’s collection includes Grainwave (Belgian-style White ale) and Indiewave (IPA) craft beers. The former boasts 0.00% ABV with or without 5 MG THC, while the latter features 0.00% ABV with or without 10 MG THC + 10 MG CBD.
According to the brand, "the refreshed brand identity pays homage to Ceres, the ancient Roman goddess of harvest and reveals earthy purple, blue and green tones on its packaging that are classically inspired, yet have a modern and abstracted feel for a universal appeal."
Ceria’s collection includes Grainwave (Belgian-style White ale) and Indiewave (IPA) craft beers. The former boasts 0.00% ABV with or without 5 MG THC, while the latter features 0.00% ABV with or without 10 MG THC + 10 MG CBD.
Trend Themes
1. Thc/cbd-infused Non-alcoholic Beverages - There is potential for innovation in the creation of THC/CBD-infused non-alcoholic beverages that appeal to sober-curious consumers seeking alternative social drinking experiences.
2. Elevated Aesthetics for Sober-curious Packaging - As the sober-curious movement grows, there is an opportunity for beverage companies to create elevated and sophisticated packaging designs that appeal to this market segment.
3. Craft Beers for 'california Sober' Consumers - Craft breweries can capitalize on the 'California Sober' trend by creating non-alcoholic or low-ABV, THC/CBD-infused craft beers that appeal to this market segment.
Industry Implications
1. Non-alcoholic Beverages - Non-alcoholic beverage companies can explore the incorporation of THC/CBD-infused ingredients to create new products for the sober-curious market segment.
2. Craft Beer - Craft breweries can expand their product lines to include non-alcoholic or low-ABV, THC/CBD-infused craft beers to appeal to sober-curious consumers.
3. Packaging Design - Design companies can specialize in creating elevated and sophisticated packaging designs that cater to the sober-curious market segment.
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