Aja is a Cannabis Brand for Women Targeting Gen X and Millennials
Laura McQuarrie — March 12, 2020 — Lifestyle
References: bornandbredbrand & packagingoftheworld
Aja is a cannabis brand for women that aims to fill a void in the market for Millennial and Gen X. While many cannabis brands are centered around CBD products that help to provide pain relief or beautifying benefits, Aja is centered on fun and recreation, asking: "Why are women expected to make excuses for their consumption?"
The brand frees itself from stereotypical branding, messaging and clinical designs and instead adopts a playful yet unapologetic approach to reaching adult women with its fun and functional product range. Aja makes a variety of cannabis-infused tinctures with different ratios of CBD and THC to support everything from clarity and relief to imagination and presence. While Balance is true to its name with 1:1 portions of CBD and THC, Serenity boasts a 20:1 ratio of CBD to THC.
Image Credit: Born & Bred
The brand frees itself from stereotypical branding, messaging and clinical designs and instead adopts a playful yet unapologetic approach to reaching adult women with its fun and functional product range. Aja makes a variety of cannabis-infused tinctures with different ratios of CBD and THC to support everything from clarity and relief to imagination and presence. While Balance is true to its name with 1:1 portions of CBD and THC, Serenity boasts a 20:1 ratio of CBD to THC.
Image Credit: Born & Bred
Trend Themes
1. Female-focused Cannabis Brands - Opportunity for cannabis brands to target the growing market of women consumers with unique product offerings and messaging.
2. CBD and THC Infused Tinctures - Emerging trend of cannabis brands creating tinctures with varying ratios of CBD and THC to cater to different consumer needs and desires.
3. Playful and Unapologetic Branding - Opportunity for cannabis brands to differentiate themselves by adopting a fun and unapologetic approach to branding, resonating with adult women looking for a more relatable experience.
Industry Implications
1. Cannabis - Cannabis industry has the potential to tap into a new demographic of women consumers by creating female-focused brands and products.
2. Beauty and Wellness - Beauty and wellness industry can explore partnerships and collaborations with cannabis brands to offer CBD and THC-infused products for pain relief and relaxation.
3. Marketing and Advertising - Marketing and advertising industry can provide guidance and expertise to cannabis brands in crafting playful and unapologetic campaigns that resonate with women consumers.
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