CBII Offers an Approachable Intro to CBD Supplements & Skincare
Laura McQuarrie — March 6, 2020 — Lifestyle
References: cbii-cbd & cosmeticsbusiness
CBII is a CBD brand that's on a mission to support those who are new to CBD with easy-to-use products and plenty of consumer education. The brand's full-spectrum CBD oil is available in three strengths, 100, 200 and 500mg, which are third-party tested, GMO-free, vegan and sold in recyclable packaging.
While the brand recommends that those who use the 100-milligram product try three to six drops under the tongue twice daily, CBII also curated a beginner-friendly Find Your Strength bundle that offers a sample of different strengths so that people can find what best suits their needs.
Later on in the year, the CBD brand will be expanding its offerings with a line of capsules and skincare products.
Image Credit: CBII
While the brand recommends that those who use the 100-milligram product try three to six drops under the tongue twice daily, CBII also curated a beginner-friendly Find Your Strength bundle that offers a sample of different strengths so that people can find what best suits their needs.
Later on in the year, the CBD brand will be expanding its offerings with a line of capsules and skincare products.
Image Credit: CBII
Trend Themes
1. CBD for Beginners - The trend of beginner-friendly CBD brands provides an opportunity for businesses to cater to the growing number of consumers interested in trying CBD products with easy-to-use options and consumer education.
2. Full-spectrum CBD Oil - The trend of offering full-spectrum CBD oil in different strengths creates an opportunity for businesses to meet the diverse needs of CBD users and provide a range of options to choose from.
3. Expansion Into Capsules and Skincare - The trend of CBD brands expanding into capsules and skincare products presents an opportunity for businesses to tap into new market segments and offer innovative CBD-infused solutions for wellness and beauty.
Industry Implications
1. CBD Products - The CBD products industry can benefit from the trend of beginner-friendly brands by developing user-friendly products and providing educational resources to help consumers navigate the CBD market.
2. Health and Wellness - The health and wellness industry can explore the trend of full-spectrum CBD oil by incorporating CBD-infused products into their offerings and promoting the potential benefits of CBD for overall well-being.
3. Beauty and Skincare - The beauty and skincare industry can seize the trend of CBD brands expanding into skincare products by creating innovative, CBD-infused skincare solutions that appeal to consumers seeking natural and holistic alternatives.
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