Cannacoffee’s 12 Days of Holiday Chill Advent Shares Calming Brews
Laura McQuarrie — October 31, 2022 — Lifestyle
References: selfridges & stylist
For years, brands have been energizing adults with coffee advent calendars but Cannacoffee offers a different approach with its 12 Days Of Holiday Chill advent containing CBD coffee pods. This festive and functional way to consume calming CBD coffee in December shares a dozen Nespresso machine-compatible pods.
The infused coffee itself with hemp-derived CBD is said to be sweet and smooth with nutty notes of chocolate, which is sure to make it a cozy seasonal treat. This coffee gift for adults stands out against other conventional advent calendars by targeting a niche audience interested in coffee that boosts energy, promotes focus, reduces anxiety and improves general well-being, all the while sharing the convenience of coffee pods and zero psychoactive effects.a
The infused coffee itself with hemp-derived CBD is said to be sweet and smooth with nutty notes of chocolate, which is sure to make it a cozy seasonal treat. This coffee gift for adults stands out against other conventional advent calendars by targeting a niche audience interested in coffee that boosts energy, promotes focus, reduces anxiety and improves general well-being, all the while sharing the convenience of coffee pods and zero psychoactive effects.a
Trend Themes
1. Cbd-infused Beverages - Opportunities for disruptive innovation exist in creating new CBD-infused beverages, especially to target niche audiences and holiday seasons.
2. Functional Advent Calendars - Creating advent calendars that offer functionality, like the combination of CBD and coffee, represents a disruptive innovation within the traditional advent calendar market.
3. Nespresso Machine-compatibility - Incorporating compatibility with popular coffee machines, like Nespresso, in the creation of CBD-infused coffee pods opens up opportunities for disruptive innovation in the coffee market.
Industry Implications
1. Cannabis Industry - The cannabis industry could benefit from offering new CBD-infused beverages, like coffee or tea, with unique flavor profiles to appeal to the niche audience.
2. Coffee Industry - Incorporating functional additives, like CBD, into traditional coffee products can create disruptive innovation opportunities for established coffee companies.
3. Advent Calendar Market - The advent calendar market can explore disruptive innovation opportunities by creating products that offer functionality, like infused coffee, to target niche audiences during holiday seasons.
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