The BOS Rooibos Shots Offer a Boost of Hydration and More
Michael Hemsworth — September 4, 2020 — Marketing
The BOS Rooibos Shots have been launched by the brand as a new range of beverage options for consumers who are seeking out a natural way to help support their wellness and more. The drinks come in four varieties including Bounce Back, Chill Out, Let It Glow and Gut A Problem?, which are all made with a premium based of organic rooibos tea. The drinks are also infused with a functional range of ingredients like collagen, CBD, citrus juices, apple cider vinegar and more.
The BOS Rooibos Shots were explained further of CEO of BOS Brands Dave Evans who said, "BOS is short for rooiBOS – our magic ingredient with superfood powers. We wanted to develop a product that leverages rooibos’s unique health benefits and combines it with known functional ingredients, that deliver a specific consumer need while also fulfilling our brand promise that ‘healthy can be fun’.”
The BOS Rooibos Shots were explained further of CEO of BOS Brands Dave Evans who said, "BOS is short for rooiBOS – our magic ingredient with superfood powers. We wanted to develop a product that leverages rooibos’s unique health benefits and combines it with known functional ingredients, that deliver a specific consumer need while also fulfilling our brand promise that ‘healthy can be fun’.”
Trend Themes
1. Functional Beverage Innovation - Opportunity for other brands to develop natural wellness beverages that leverage not only rooibos tea but also other functional ingredients to help support consumers' overall wellness.
2. Cbd-infused Beverage Trend - Opportunity for other beverage companies to create CBD-infused beverages for consumers seeking natural wellness options.
3. Collagen-boosted Beverages - Opportunity for beverage companies to develop drinks with added collagen, which have been shown to have benefits for the skin, hair and nails.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the growing demand for natural and functional beverages that support overall wellness.
2. CBD Industry - The CBD industry can expand its product offerings by creating more beverages, taking advantage of the trend towards natural wellness options.
3. Functional Food Industry - The functional food industry can create more innovative and functional foods and beverages that integrate unique ingredients like rooibos tea and collagen to cater to the demand for wellness-focused products.
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