JOYÀ's Limited-Edition Dark Chocolate is Enhanced with Lion's Mane
Laura McQuarrie — November 5, 2021 — Lifestyle
JOYÀ, a creator of ethically sourced, vegan and paleo bean-to-bar chocolate, launched a limited-edition dark chocolate variety that gives chocolate lovers a new way to appreciate directly traded organic cacao beans. The limited-edition Dark Chocolate with Lion's Mane bar features single-origin heirloom 70% cacao, coconut sugar and an extract from a beneficial medicinal mushroom.
The functional chocolate bar is packed with antioxidants and ingredients for energy, brain-boosting and immune support, and it shares just a single gram of sugar and zero mushroom flavor—instead, the bar is said to have decadent notes of coffee, pear, honey and caramel. The snack-sized bar promises to be a new staple at home or the office, especially when a pick-me-up is needed.
The functional chocolate bar is packed with antioxidants and ingredients for energy, brain-boosting and immune support, and it shares just a single gram of sugar and zero mushroom flavor—instead, the bar is said to have decadent notes of coffee, pear, honey and caramel. The snack-sized bar promises to be a new staple at home or the office, especially when a pick-me-up is needed.
Trend Themes
1. Adaptogenic Chocolates - There is an opportunity for companies to explore the integration of adaptogens, elements from plants and mushrooms that help the body adapt to stress, in their chocolate offerings.
2. Functional Food - The use of functional ingredients like mushrooms, in chocolate bars can be an innovative way to offer consumers added health benefits and differentiate from traditional chocolates.
3. Limited Edition Offerings - By creating limited edition flavors, companies can create a sense of exclusivity and encourage consumers to try new and unique chocolate combinations.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to incorporate the trend of adaptogens and functional foods to create innovative chocolate products that offer added health benefits.
2. Wellness - The wellness industry can explore the use of adaptogenic chocolate bars as a way to offer consumers a sweet treat that also supports physical and emotional wellbeing.
3. Gifting - Limited-edition and unique chocolate flavors can be positioned as gifting options, particularly as an affordable luxury for health-conscious individuals.
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