Pet food and care brands prioritize eco-friendly packaging solutions
Trend - The pet care industry is increasingly prioritizing sustainability, and this can now be observed in packaging solutions that are either recyclable or reusable. This include everything from the use of reusable aluminum packaging, to nationally recyclable packaging.
Insight - The average consumer is taking more time assessing where their lifestyles don't align with their emerging eco-based priorities. With climate change causing more anxiety among consumers, people are searching for ways they can reduce their own impact.
Insight - The average consumer is taking more time assessing where their lifestyles don't align with their emerging eco-based priorities. With climate change causing more anxiety among consumers, people are searching for ways they can reduce their own impact.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Sustainability in Pet Care Packaging - Brands are prioritizing eco-friendly packaging solutions in the pet care industry, leading to opportunities to develop and market sustainable alternatives for traditional pet care packaging.
2. Plant-based Pet Foods - More pet care brands are incorporating plant-based and natural ingredients into their pet food formulas, providing opportunities for further innovation in this area.
3. Zero Waste Manufacturing in Pet Care - Brands like KARMA and WashBar are showcasing the potential for zero waste manufacturing in the pet care industry, providing opportunities to develop sustainable, environmentally-friendly manufacturing processes and products.
Industry Implications
1. Packaging - As brands prioritize sustainability in their packaging solutions for the pet care industry, there is an opportunity for innovation in the development and production of sustainable packaging alternatives.
2. Pet Food - With the increasing popularity of plant-based pet food options, there is an opportunity for further innovation in the development of natural and ingredient-conscious pet food formulas.
3. Manufacturing - Brands like KARMA and WashBar are pioneers of zero waste manufacturing in the pet care industry, leading the way for innovation in sustainable, environmentally-friendly manufacturing processes and products.
