These New Gummies from Boston Hempire are Inspired by Public Transit
Michael Hemsworth — March 27, 2021 — Lifestyle
References: bostonhempire & drugstorenews
These new CBD gummies are being rolled out by Boston Hempire as a subway inspired range of options that will call to mind public transportation in Boston for consumers to appreciate. The gummies come in the form of the Green Line apple gummies, Blue Line berry gummies, Red Line cherry Gummies, the Orange Line orange gummies and the Night Train gummies with a grape flavor. The gummies are sure to be recognizable by Boston locals familiar with the MBTA Commuter Rail colors.
Chief Marketing Officer Greg Stearns spoke on the new Boston Hempire gummies saying, "I grew up just south of the city and have lived in Boston for the last 10 years. Like thousands of other locals, I took the commuter rail and "T" to work every day. When we created this new line of gummies, it was a great way to pay homage to our hometown.”
Chief Marketing Officer Greg Stearns spoke on the new Boston Hempire gummies saying, "I grew up just south of the city and have lived in Boston for the last 10 years. Like thousands of other locals, I took the commuter rail and "T" to work every day. When we created this new line of gummies, it was a great way to pay homage to our hometown.”
Trend Themes
1. Cbd-infused Edibles - Creating CBD-infused edibles that are inspired by recognizable and relatable themes can appeal to a wider customer base.
2. Novelty Edibles - Innovating with unique themes and packaging can make an impact on the edibles market while also serving to build brand recognition and loyalty.
3. Local Branding - Local branding can be a way for brands to connect with their customers and create products that are specifically tailored to the tastes of the local community.
Industry Implications
1. CBD Products - There is an opportunity for companies to create new and interesting products within the CBD space that can appeal to a wider range of customers and build brand recognition.
2. Confectionery - The confectionery industry can explore CBD-infused products as a new category to diversify their offerings and expand their reach into the wellness market.
3. Tourism - Local-themed products like these subway-inspired gummies can be a unique souvenir or gift for tourists looking to take a piece of Boston home with them.
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