Connected water bottles help users track their water intake
Trend - In an oversaturated market, water bottle brands are trying to stand out by offering bottles that are enhanced with tech. These connected bottles help consumers stay motivated to hydrate during the day, as well as track their intake over time.
Insight - Consumers who prioritize "wellness" are no longer only tracking fitness levels with smart technology, but different facets of their lives that all contribute to their mental and physical health. The use of connected tech to motivate and track performance in a range of areas helps consumers stay committed to their personal goals.
Insight - Consumers who prioritize "wellness" are no longer only tracking fitness levels with smart technology, but different facets of their lives that all contribute to their mental and physical health. The use of connected tech to motivate and track performance in a range of areas helps consumers stay committed to their personal goals.
Workshop Question - How is your brand helping to motivate its customers?
Trend Themes
1. Connected Hydration Bottles - Water bottle brands are offering bottles that are enhanced with tech to help consumers stay motivated to hydrate during the day, as well as track their intake over time.
2. Smart Drinkware - Smart hydration products are being designed to cater to a variety of consumer needs, including medication reminders, hourly consumption goals, and self-cleaning capabilities.
3. UV-C Technology - Water bottles with built-in UV-C lights are becoming popular for their ability to quickly purify water and kill bacteria to ensure clean, safe drinking water.
Industry Implications
1. Technology - Tech integration into traditional industries such as hydration bottles offers a disruptive innovation opportunity for companies to differentiate themselves and tap into emerging consumer needs.
2. Health and Wellness - With wellness becoming a priority for consumers, the smart hydration trend presents an opportunity for businesses to offer personalized healthcare solutions while prioritizing convenience and aesthetics.
3. Sustainability - As consumers become increasingly aware of their impact on the environment, sustainable smart hydration products present an opportunity for companies to cater to this demand and reduce plastic waste.
