These New Lo Bros Drinks Include Two Healthful Options
Michael Hemsworth — October 7, 2020 — Marketing
These new Lo Bros drinks have been unveiled by the brand as a range of kombucha-based beverages that are perfect for enhancing the health of the consumer. The drinks include the Blueberry Lemonade CBD Kombucha and the Gut Shots, which come in Fiery Ginger and Beet Boost flavor options. The Blueberry Lemonade CBD Kombucha is formulated with 15mg of CBD, while the Gut Shots are each packed with one billion living cultures.
General Manager of Soulfresh Dom Dalton spoke on the new Lo Bros drinks saying, "Our organic gut shots and our CBD kombucha provide consumers with new and exciting ways to incorporate wellness into their daily lives and we are so pleased that Sainsbury’s also see the potential that exists for fermented, living beverages to expand outside of the core kombucha category and into similarly popular segments like juice shots and CBD.”
General Manager of Soulfresh Dom Dalton spoke on the new Lo Bros drinks saying, "Our organic gut shots and our CBD kombucha provide consumers with new and exciting ways to incorporate wellness into their daily lives and we are so pleased that Sainsbury’s also see the potential that exists for fermented, living beverages to expand outside of the core kombucha category and into similarly popular segments like juice shots and CBD.”
Trend Themes
1. Health-focused Kombucha Products - Offering healthful benefits to consumers through innovative beverage products using kombucha.
2. Cbd-infused Beverages - Incorporating CBD into beverages like kombucha to provide consumers with a new way to experience the benefits of CBD and promote wellness.
3. Growth of Probiotic Beverages - Developing new and innovative probiotic beverage products to meet the increasing demand for gut health and overall wellness in the beverage industry.
Industry Implications
1. Beverage Industry - Opportunity to produce new and innovative fermented and probiotic beverages that promote health and wellness.
2. CBD Industry - Opportunity to expand further into the beverage industry by incorporating CBD into products like kombucha to promote wellness and relaxation.
3. Retail Industry - Opportunity for retailers to offer consumers innovative new products that meet the demand for gut health and overall wellness in the form of kombucha and other fermented and probiotic beverages.
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