Behave's Gummies Feature the Rare, Low-Calorie Sugar Allulose
Laura McQuarrie — March 11, 2021 — Lifestyle
References: eatbehave & foodbusinessnews.net
Behave makes low-sugar sour gummies, and sweet varieties, that play with fun yet elevated flavors like raspberry, passionfruit and lychee. The brand's Seriously Good Gummy Bears were recently reformulated based on consumer feedback and now they have an improved nutritional profile, fewer calories, even less sugar and more protein. Notably, the gummy treats are made with allulose, in comparison to the old recipe, which relied on monk fruit and chicory root fiber. Thanks to the incorporation of the rare, low-calorie sugar, the gummies now come in at just a single gram of sugar, four grams of net carbs and 80 calories per serving.
The sour bears and sweet bears from the brand can be ordered separately or together online, and they're touted as an "actually tasty healthy option" that's well-suited to binging a favorite show or a mid-day candy break.
The sour bears and sweet bears from the brand can be ordered separately or together online, and they're touted as an "actually tasty healthy option" that's well-suited to binging a favorite show or a mid-day candy break.
Trend Themes
1. Low-sugar Confectionery - Innovative confectionery brands can leverage low-calorie sugar substitutes to create more healthy snacking options without compromising on taste.
2. Health-conscious Snacks - Brands can cater to the rising demand for healthier snacking options by creating low-sugar, low-carb and high-protein confectioneries like sour gummies.
3. Consumer-driven Reformulation - Companies can utilize consumer feedback to optimize the nutritional profile of their confectioneries and create products that align with evolving consumer preferences.
Industry Implications
1. Confectionery - The confectionery industry can incorporate allulose, a rare low-calorie sugar, to create healthier snacking options for health-conscious consumers.
2. Health Foods - Health food brands can take inspiration from low-sugar sour gummies and create innovative, nutritious snacking options with exciting and novel flavors.
3. Market Research - Market research firms can help confectionery brands gain deeper insights into evolving consumer preferences and leverage these insights to develop healthier, more appealing confectioneries.
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