Audio-only entertainment extends its reach by adding multisensory elements
Implications - Podcasts have grown in popularity recently, however their reach is still limited due to consumers' preference for multimedia entertainment. Immersive podcasts show progress in this regard. These visual, social, or even physical enhancements to the podcast-listening experience show an increased appetite for entertainment that focuses on storytelling.
Workshop Question - How can your product or service reconnect with the basics of your industry?
Trend Themes
1. Immersive Podcasts - The trend of adding multisensory elements to a podcast-listening experience shows an increased appetite for entertainment that focuses on storytelling.
2. Podcast Personalization - 'RemixPod' and '60dB' are examples of podcast-enhancing apps that offer personalization options to match the listener's preference, leading to improved engagement.
3. Visual Podcasts - The integration of visual elements such as short and stylish videos for podcast promotion purposes can appeal to a broader audience and increase listenership.
Industry Implications
1. Entertainment Industry - Content creators in the entertainment industry can invest in the production of immersive, personalized, and shareable podcasts to captivate their listeners.
2. Technology Industry - Tech companies can create innovative apps to offer solutions to the challenges faced by podcast listeners in the form of customization, convenience, and accessibility.
3. Marketing Industry - Marketers can explore sharing podcasts using engaging video snippets as promotion tools across social media platforms to tap into a growing audience base.
4 Featured, 32 Examples:
30,494 Total Clicks
Date Range:
Oct 16 — Dec 17
Trending:
Mild
Consumer Insight Topics:
