Starbucks' Juniper Latte is a New Limited-Edition Holiday Beverage
Laura McQuarrie — November 22, 2017 — Lifestyle
References: news.starbucks & hellogiggles
For a limited time at the Starbucks Reserve Roastery in Seattle and participating stores with Starbucks Reserve coffee bars, consumers can get their hands on a festive new holiday beverage—the Starbucks Juniper Latte.
True to its name, the all-new latte features a syrup made with juniper berries, sage and mandarin. At its base, the latte includes espresso and steamed milk and the drink is topped with latte art and either a sprinkling of juniper sugar or a fresh piece of sage. Unlike many lattes that are designed to be sweet, this one is deep, earthy, woodsy and savory in taste.
The Starbucks Juniper Latte is being introduced to consumers alongside other festive winter treats like the Juniper Affogato, made with Mora juniper ice cream and Starbucks espresso.
True to its name, the all-new latte features a syrup made with juniper berries, sage and mandarin. At its base, the latte includes espresso and steamed milk and the drink is topped with latte art and either a sprinkling of juniper sugar or a fresh piece of sage. Unlike many lattes that are designed to be sweet, this one is deep, earthy, woodsy and savory in taste.
The Starbucks Juniper Latte is being introduced to consumers alongside other festive winter treats like the Juniper Affogato, made with Mora juniper ice cream and Starbucks espresso.
Trend Themes
1. Savory Berry Lattes - Explore the trend of savory berry lattes as a unique twist on traditional sweet coffee beverages.
2. Limited-edition Holiday Beverages - Discover the growing trend of limited-edition holiday beverages that create excitement and anticipation among consumers.
3. Innovation in Latte Syrups - Uncover the potential for disruptive innovation in the development of unique latte syrup flavors like juniper, sage, and mandarin.
Industry Implications
1. Coffee Shops - Coffee shops can capitalize on the trend of savory berry lattes by offering unique and flavorful beverages to attract customers.
2. Food and Beverage - The food and beverage industry has an opportunity to introduce limited-edition holiday beverages to increase sales and appeal to consumers' sense of novelty.
3. Flavor and Ingredient Suppliers - Suppliers of syrups and ingredients for coffee beverages can innovate by creating unique and unconventional flavors like juniper, sage, and mandarin to meet the demand for new and exciting taste experiences.
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