This Think! Ad Shows the Grim Consequences of When You Text and Drive
Laura McQuarrie — June 13, 2014 — Autos
References: coloribus
This simple text and drive ad by 'Think!' tells a rather sad story through emojis, reminding drivers to keep their eyes on the road and not their phone.
The story features eight emojis, which begins with a walking man, a phone, a happy face icon, a car, a collision, an ambulance, followed by a crying face and worst of all, a tombstone. Without having to say anything, it's pretty clear the kind of scenario Think! wants you to consider. Although there's definitely a story that's told, it's one that applies to both pedestrians and motorists who share the road.
The clever emoji-themed ad was developed for Think! by the Amvbbdo agency in the United Kingdom.
The story features eight emojis, which begins with a walking man, a phone, a happy face icon, a car, a collision, an ambulance, followed by a crying face and worst of all, a tombstone. Without having to say anything, it's pretty clear the kind of scenario Think! wants you to consider. Although there's definitely a story that's told, it's one that applies to both pedestrians and motorists who share the road.
The clever emoji-themed ad was developed for Think! by the Amvbbdo agency in the United Kingdom.
Trend Themes
1. Distracted Driving Awareness - Innovative campaigns using emojis and other visual messaging to promote road safety and remind drivers to keep their eyes on the road.
2. Visual Storytelling - Creative use of emojis and other visual symbols to convey powerful messages and increase audience engagement in advertising and marketing.
3. Emojis in Advertising - The use of emojis as a creative and attention-grabbing tool in advertising to appeal to younger, tech-savvy audiences and increase brand awareness.
Industry Implications
1. Transportation and Automotive - Innovative technologies and apps for preventing distracted driving and improving road safety, such as hands-free devices and driver safety monitoring systems.
2. Advertising and Marketing - Creative campaigns and strategies for using emojis and other visual symbols to increase audience engagement and brand recognition.
3. Digital Communication and Messaging - The evolution of visual communication and messaging apps, with a focus on incorporating visual symbols like emojis to express emotions and convey messages more effectively.
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