Carrousel's Tinder Marketing Campaign Matches Girls to Macarons
Laura McQuarrie — August 31, 2014 — Lifestyle
References: adsoftheworld
Carrousel is a confectionery shop that decided to set up a Tinder marketing campaign in order to get at its target demographic of young women. Rather than setting up a profile for a human, Carrousel set up a dating profile for a tasty macaron.
Claiming that its macaron is better than any man around, Carrousel set out to make some sweet matches. Since Tinder is a location-based dating app, this is a clever way for the shop to take advantage of women who are close enough to pop in for a treat. When a match was indicated, this was the perfect chance for Carrousel to speak directly to women with a sweet tooth who liked what they saw while swiping left and right.
Claiming that its macaron is better than any man around, Carrousel set out to make some sweet matches. Since Tinder is a location-based dating app, this is a clever way for the shop to take advantage of women who are close enough to pop in for a treat. When a match was indicated, this was the perfect chance for Carrousel to speak directly to women with a sweet tooth who liked what they saw while swiping left and right.
Trend Themes
1. Food-tech Marketing - Businesses can tap into dating app trends and create similar marketing campaigns that leverage location-based dating apps in order to reach target demographics.
2. Edible Products Branding - Businesses can create digital dating profiles for their edible products to promote their brand and gain valuable audience insights from user engagement and interactions.
3. Alternative Advertising Strategies - Businesses can explore alternative advertising strategies like this Tinder campaign to help break out of traditional advertising and gain attention from previously untapped audiences.
Industry Implications
1. Confectionery and Desserts - Confectioneries and dessert shops can leverage this Tinder marketing concept to speak directly to young women seeking a treat nearby and draw them in to their shops.
2. Online Dating Apps - Online dating apps can adapt to this food-tech marketing strategy and offer branded experiences for businesses looking to reach new audiences in innovative and unique ways.
3. Social Media Marketing - Social media marketing agencies can assist businesses in creating unique and eye-catching campaigns that set them apart from competitors and tap into new markets through unique methods of engagement.
2.9
Score
Popularity
Activity
Freshness
