This Stunt Brings Dating on the Tinder App to the Streets of NYC
Laura McQuarrie — November 28, 2013 — Lifestyle
References: youtube
This hilarious stunt from Dave and Ethan on YouTube simulates the ‘Tinder App in Real Life.’ The guys made a cutout frame that mimics the look of the app, complete with buttons to accept, reject and find out more info about potential matches.
The guys set up a live version of the Tinder app in New York City, asking men to get behind the Tinder frame and have women rate them. Just like on the app, a swipe to the left indicates that the user is not interested, but a swipe to the right is more promising.
After the fun experiment, the guys and girls exchanged contact info if there was an interest. Although the system can be harsh, Tinder in real life is a fun and fast way to make connections happen.
The guys set up a live version of the Tinder app in New York City, asking men to get behind the Tinder frame and have women rate them. Just like on the app, a swipe to the left indicates that the user is not interested, but a swipe to the right is more promising.
After the fun experiment, the guys and girls exchanged contact info if there was an interest. Although the system can be harsh, Tinder in real life is a fun and fast way to make connections happen.
Trend Themes
1. Live App Simulations - There are opportunities to bring other popular mobile apps to life through interactive simulations.
2. In-person User Testing - Companies can benefit from conducting user testing in real-life scenarios to improve their products and services.
3. Gamification of Socializing - Apps and tech companies can explore incorporating game-like elements into social experiences to improve engagement.
Industry Implications
1. Dating Apps - Dating apps can consider experimenting with live simulations to help users connect in new and innovative ways.
2. Mobile App Development - A need for creative and innovative app developers who can bring life to digital experiences in the real world is increasing.
3. Advertising and Marketing - Marketers can leverage the popularity of apps by incorporating similar interactive experiences into their campaigns to better engage with consumers.
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