Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
Laura McQuarrie — March 7, 2014 — Lifestyle
References: keep
'Keep' is a fantastic way for shoppers to discover and buy hot products, especially if you love shoes, fashion, home decor and accessories. Keep’s browsing and buying shopping platform exits in the form of a website and an app, which is perfectly appealing to its target demographic of women between the ages of 20 and 30 who are savvy both when it comes to shopping and social media.
To introduce Keep to more women in this bracket, Keep took to Tinder for a rather humorous stunt. Keep set up a dating profile on the app, instructing users to "swipe right if your true love is shopping," which indicates a match. While the quest to find a perfect match can seem like a futile one for many, this is one love story that is destined to ensure women have a happy ending with a true "sole" mate.
To introduce Keep to more women in this bracket, Keep took to Tinder for a rather humorous stunt. Keep set up a dating profile on the app, instructing users to "swipe right if your true love is shopping," which indicates a match. While the quest to find a perfect match can seem like a futile one for many, this is one love story that is destined to ensure women have a happy ending with a true "sole" mate.
Trend Themes
1. Social Commerce - Opportunity for a dating app to integrate shopping and social media to create a unique and personalized shopping experience.
2. Targeted Marketing - By using Tinder as a platform to reach a specific demographic, there is an opportunity for businesses to strategically target their ideal customers.
3. Humorous Branding - Using humor as a marketing strategy can help businesses engage with their target audience and create a memorable brand image.
Industry Implications
1. E-commerce - The rise of social commerce presents opportunities for the e-commerce industry to enhance the shopping experience and increase customer engagement.
2. Social Media - With the integration of shopping and social media, there is an opportunity for social media platforms to become a direct channel for product discovery and purchasing.
3. Marketing and Advertising - Humorous branding has the potential to disrupt traditional marketing and advertising strategies, allowing businesses to connect with consumers in a more entertaining and memorable way.
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