The Carrot Dating App Uses an Incentive-Based System to Score Dates
Laura McQuarrie — October 23, 2013 — Tech
References: carrotdating & thezerosbeforetheone
The Carrot Dating app allows a user to entice prospective dates with shopping sprees, bouquets of flowers or offers to pay for plastic surgery in exchange for a first date.
MIT graduate Brandon Wade, the creator of this app describes online dating as a "superficial game," and instead aims to helps daters to avoid rejection by throwing outlandish incentives at users.
Already, there are outcries of how dangerously close to illegal and sexist this incentivized dating app is, especially with statements from the app's official press release that liken women to dogs just wanting to receive treats. The controversial Carrot Dating app should come with a disclaimer that warns users to expect only superficial relationships and extremely expensive first dates.
Photo Credit: iTunes
MIT graduate Brandon Wade, the creator of this app describes online dating as a "superficial game," and instead aims to helps daters to avoid rejection by throwing outlandish incentives at users.
Already, there are outcries of how dangerously close to illegal and sexist this incentivized dating app is, especially with statements from the app's official press release that liken women to dogs just wanting to receive treats. The controversial Carrot Dating app should come with a disclaimer that warns users to expect only superficial relationships and extremely expensive first dates.
Photo Credit: iTunes
Trend Themes
1. Incentive-based Dating - The trend of using incentives to entice prospective dates is disrupting traditional dating norms.
2. Controversial Dating Apps - Controversial dating apps like Carrot Dating are pushing boundaries and sparking discussions around ethics and gender equality.
3. Superficial Dating Culture - The rise of dating apps like Carrot Dating reflects a broader trend of superficial relationships and the commodification of dating experiences.
Industry Implications
1. Online Dating - The online dating industry is being disrupted by the growing popularity of incentive-based dating apps.
2. Mobile App Development - The development of dating apps like Carrot Dating highlights the opportunities in the mobile app industry.
3. Gender Equality Activism - The controversy surrounding Carrot Dating app has sparked discussions within the gender equality activism industry.
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