Tech brands are investing in developing and perfecting metaverse experiences
Trend - The term “metaverse” refers to a virtual reality space in which users can interact with a computer-generated environment, as well as with one another. Tech companies are racing to develop the potential of these digital spaces, with emphasis on social life, culture, and brand presence.
Insight - The incredible speed at which technology is evolving is resulting in an uptick of digital services, pertaining both to aesthetic, as well as functional experiences. Led by curiosity, excitement, and a desire to be entertained, many individuals are spending increased amounts of time on the Internet. Whether it involves developing their personal brand, entrepreneurial project, socializing, or play, consumer expectations are informing a demand for increased immersion.
Insight - The incredible speed at which technology is evolving is resulting in an uptick of digital services, pertaining both to aesthetic, as well as functional experiences. Led by curiosity, excitement, and a desire to be entertained, many individuals are spending increased amounts of time on the Internet. Whether it involves developing their personal brand, entrepreneurial project, socializing, or play, consumer expectations are informing a demand for increased immersion.
Workshop Question - How can your brand utilize future metaverse opportunities?
Trend Themes
1. Metaverse Development - Companies are racing to develop virtual reality spaces in which users can interact with a computer-generated environment and with each other in order to fill consumer demand for increased immersion.
2. Nfts and Virtual Real Estate - Exploration of digital possibilities on platforms like Decentraland and digital land on Earth 2 provide disruptive innovation opportunities for consumer industries and entrepreneurs looking to capitalize on new markets and customize land ownership and potentially valuable virtual property.
3. Long-term Metaverse Vision and Funding - Companies like Epic Games are investing in future growth opportunities to build a unified and interconnected digital world, which will include connected social experiences for gamers and empower developers and creators with new and improved technology.
Industry Implications
1. Gaming Industry - As virtual gaming environments expand, the gaming industry can explore innovative ways to create immersive experiences for consumers and capitalize on new markets.
2. Fashion Industry - The rise of NFTs and virtual real estate provides an opportunity for fashion brands to create and capitalize on collectibles like virtual sneakers.
3. Technology Industry - Companies that develop technology to enhance and enable virtual environments, such as Metaverse Development and Long-Term Metaverse Vision and Funding, can drive revenue opportunities for other businesses and provide exciting new technology services to users.
4 Featured, 23 Examples:
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Date Range:
Mar 21 — Apr 21
Trending:
Warm
Consumer Insight Topics:
