Plant-based fish products have entered the CPG space
Trend - As consumers' diets become increasingly diverse, the food industry continues to adapt. An increasingly common item that can now be found in the CPG space is pre-packaged, plant-based fish products that often imitate fish products in the frozen food aisle at grocery stores.
Insight - The experimental nature with which consumers now approach their food choices isn't always to do with dietary restrictions--it's often for them to simply try something new, or options that they perceive to be healthier and more eco-friendly. Thus, the popularity of plant-based foods isn't just about more consumers being vegan, but more of them being willing to try realistic food alternatives. Brands that are accommodating to these diverse consumer needs are increasingly appealing.
Insight - The experimental nature with which consumers now approach their food choices isn't always to do with dietary restrictions--it's often for them to simply try something new, or options that they perceive to be healthier and more eco-friendly. Thus, the popularity of plant-based foods isn't just about more consumers being vegan, but more of them being willing to try realistic food alternatives. Brands that are accommodating to these diverse consumer needs are increasingly appealing.
Workshop Question - How is your brand catering to a wide range of customer needs and preferences?
Trend Themes
1. Plant-based Seafood Alternatives - Consumers are increasingly interested in trying more eco-friendly and healthier food alternatives, including realistic plant-based seafood options.
2. Allergen-free Vegan Flavor Solutions - There is a growing appetite for vegan fish flavors, leading to the introduction of innovative allergen-free flavor solutions derived from algal oil.
3. Expansion of Plant-based Seafood Offerings - Brands are recognizing the demand for eco-friendly and healthier food alternatives, leading to the expanding variety of plant-based seafood products available in the market.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry must adapt to the evolving consumer preferences for eco-friendly and diverse food alternatives.
2. Sustainability and Environmental Conservation - The demand for plant-based seafood alternatives highlights the growing necessity to address the concerns of overfishing and reduce environmental pressures on the oceans.
3. Health and Wellness Industry - The increasing popularity of plant-based seafood alternatives reflects shifting attitudes towards health, wellness and diet among consumers.
