Aglet's Virtual Sneaker Experience Integrates Live Weather
Laura McQuarrie — February 10, 2021 — Tech
References: aglet.app & businesswire
Aglet, the location-based virtual sneaker game, is now giving players a new in-game variable thanks to live weather integration. This means that the real weather conditions outside impact the amount of Aglet players will be able to digitally earn.
Sneakers are some of the most sought-after collectibles and the virtual sneaker experience gives all players the chance to earn in-game currency to collect virtual versions of sneakers. Already, the community of sneakerheads on the app has taken 9.8 billion steps together.
As Aglet co-founder and CEO Ryan Mullins describes, “We seek to be the ‘metaverse for commerce’ where online and offline consumption experiences fuse together into something magical, fun and new. We view the metaverse as a virtual game player that sits atop physical reality."
Sneakers are some of the most sought-after collectibles and the virtual sneaker experience gives all players the chance to earn in-game currency to collect virtual versions of sneakers. Already, the community of sneakerheads on the app has taken 9.8 billion steps together.
As Aglet co-founder and CEO Ryan Mullins describes, “We seek to be the ‘metaverse for commerce’ where online and offline consumption experiences fuse together into something magical, fun and new. We view the metaverse as a virtual game player that sits atop physical reality."
Trend Themes
1. Location-based Gaming - The integration of live weather in Aglet's virtual sneaker game presents an opportunity to expand the concept of location-based gaming.
2. Virtual Currency - Aglet's virtual sneaker experience provides an opportunity to innovate and disrupt traditional currency through the use of digital collectibles.
3. Wearable Technology - The popularity of Aglet's virtual sneaker game highlights an opportunity for further integration of wearable technology in online gaming experiences.
Industry Implications
1. Gambling and Gaming - Aglet's location-based virtual sneaker game showcases the disruptive potential for the gaming industry to incorporate real-world variables and experiences into virtual game play.
2. E-commerce - By positioning itself as the 'metaverse for commerce,' Aglet presents an opportunity for the e-commerce industry to innovate and engage consumers with virtual shopping experiences.
3. Fashion and Apparel - Aglet's virtual sneaker experience highlights an opportunity for the fashion and apparel industry to leverage digital collectibles and location-based gaming to drive engagement and sales.
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