The Gucci Sneaker Garage Lets Users Create and Remix Their Own Styles
Laura McQuarrie — December 1, 2020 — Marketing
References: showstudio
The newest update to the Gucci app introduces the Gucci Sneaker Garage, a digital space that celebrates design as well as storytelling, games and user-generated content. Appealing to gamers, the new feature that can be found within the Gucci Arcade section of the app fuses fashion and technology. Sneaker lovers will enjoy being able to create their own virtual models and admire or remix designs created by various artists.
Gucci Sneaker Garage opens up new avenues for fashion, especially at a time when people need to be reached digitally more than ever.
The arrival of the Gucci Sneaker Garage helps to debut the newly launched Gucci Virtual 25 sneakers, the first-ever virtual sneakers from the luxury brand.
Image Credit: Gucci
Gucci Sneaker Garage opens up new avenues for fashion, especially at a time when people need to be reached digitally more than ever.
The arrival of the Gucci Sneaker Garage helps to debut the newly launched Gucci Virtual 25 sneakers, the first-ever virtual sneakers from the luxury brand.
Image Credit: Gucci
Trend Themes
1. Virtual Sneaker Design - The Gucci Sneaker Garage introduces a virtual space for users to create and remix their own sneaker designs.
2. Fashion-tech Fusion - The Gucci Sneaker Garage combines fashion and technology, appealing to gamers and sneaker lovers alike.
3. User-generated Content - The Gucci Sneaker Garage allows users to admire or remix designs created by various artists, encouraging user-generated content.
Industry Implications
1. Fashion - The fashion industry can explore opportunities in virtual sneaker design and the fusion of fashion and technology.
2. Gaming - The gaming industry can tap into the growing trend of fashion-tech fusion, leveraging user-generated content and virtual design experiences.
3. Luxury Brands - Luxury brands can disrupt the market by embracing virtual sneaker design and creating unique digital experiences for their customers.
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