Body products adopt skin-protecting vitamin C
Trend - The popularity of vitamin C in facial skincare products has resulted in body care products incorporating the ingredient as well. Known for its ability to reduce hyperpigmentation and protect from free-radicals, vitamin C's incorporation into body care speaks to the popularity of the ingredient.
Insight - As consumers' interest in the skincare space continues to grow, their knowledge of ingredients, products and services has expanded as well. With more people knowing what works for them and their needs, consumers look for ways to incorporate effective ingredients and habits into more aspects of their self-care routines.
Insight - As consumers' interest in the skincare space continues to grow, their knowledge of ingredients, products and services has expanded as well. With more people knowing what works for them and their needs, consumers look for ways to incorporate effective ingredients and habits into more aspects of their self-care routines.
Workshop Question - How could your brand expand interest in its popular products/services?
Trend Themes
1. Vitamin C Body Products - The increasing popularity of vitamin C in facial skincare products has resulted in body care products incorporating the ingredient as well.
2. Time-release Vitamin C SPF - The introduction of the new Weekend Skin SPF + Vitamin C+ Glow -- a time-release vitamin C SPF is allowing users to go makeup-free while benefiting their complexion.
3. Vitamin-infused Setting Sprays - Makeup setting sprays with vitamin C are on the rise for their energizing and brightening benefits of skincare.
Industry Implications
1. Skincare Industry - The skincare industry can take advantage of the trend to incorporate vitamin C in body and SPF products.
2. Makeup Industry - The makeup industry can explore incorporating vitamin-infused setting sprays into their product lines.
3. Personal Care Retail Industry - Personal care retail industry professionals can offer budget-friendly, innovative personal care products such as affordable sheet masks and brightening body creams.
