Brands are offering exclusive content to consumers through specialized apps
Trend - Brands are turning to content subscription services like OnlyFans to market their products during the stay-at-home era. While popular with creators and influencers, fashion brands, media publishers and others are just entering the game with exclusive behind-the-scenes footage and more.
Insight - Consumers are spending more time at home now more than ever due to the ongoing global pandemic and this is causing many to increase their online consumption. Turning to the Internet for anything from shopping and entertainment to socialization and work, many are becoming aware of the ubiquitous and accessible nature of digital platforms. Nostalgic for the exclusive experiences that they might have been privy to prior to the pandemic, consumers are looking to feel special by demanding limited content.
Insight - Consumers are spending more time at home now more than ever due to the ongoing global pandemic and this is causing many to increase their online consumption. Turning to the Internet for anything from shopping and entertainment to socialization and work, many are becoming aware of the ubiquitous and accessible nature of digital platforms. Nostalgic for the exclusive experiences that they might have been privy to prior to the pandemic, consumers are looking to feel special by demanding limited content.
Workshop Question - How can your brand utilize a content subscription service?
Trend Themes
1. Exclusive Content Subscription Services - As consumers spend more time online, brands are turning to content subscription services like OnlyFans for marketing and providing limited, exclusive content.
2. Direct-to-consumer Subscription Services - Media publishers and entrepreneurs are launching direct-to-consumer subscription services for exclusive content on platforms like OnlyFans and creating brand loyalty through exclusive perks.
3. Content-conscious Entrepreneurial Initiatives - Entrepreneurs are utilizing OnlyFans to connect with fans and consumers for exclusive, in-house content and to build their brand through collaborations and documentary-style content.
Industry Implications
1. Fashion - Fashion brands are leveraging content subscription services like OnlyFans to offer exclusive behind-the-scenes footage and alternative marketing strategies.
2. Food - Media publishers are turning to content subscription services like OnlyFans to offer up-close shots of food being made, creating unique ASMR experiences for audiences.
3. Retail - Entrepreneurs are utilizing OnlyFans to connect with fans and consumers for exclusive, in-house content and documentary-style content on building their brand, creating innovative direct-to-consumer subscription services.
4 Featured, 29 Examples:
68,062 Total Clicks
Date Range:
Apr 21 — Apr 21
Trending:
Hot
Consumer Insight Topics:
