Cannabis-infused products are marketing themselves as "clean"
Trend - The cannabis industry is now jumping on the trend of offering "clean" and "free-from" products that are so popular in cosmetic and food industries. These items promise simple, limited ingredients.
Insight - Health and fitness-minded consumers in North America are increasingly cautious about what they consume as growing knowledge in this space has resulted in more awareness about what's good for the body and what isn't. As a result, brands are having to adapt to consumers' increased pickiness when it comes to their purchase decisions.
Insight - Health and fitness-minded consumers in North America are increasingly cautious about what they consume as growing knowledge in this space has resulted in more awareness about what's good for the body and what isn't. As a result, brands are having to adapt to consumers' increased pickiness when it comes to their purchase decisions.
Workshop Question - How could your brand adopt "clean" branding?
Trend Themes
1. Clean Cannabis Products - Brands are now offering 'clean' and 'free-from' cannabis-infused products that are popular in cosmetic and food industries.
2. CBD Wellness and Skincare Trend - Health and fitness-minded consumers in North America are increasingly interested in CBD-infused wellness and skincare products.
3. CBD Subscription Box Services - CBD subscription box services are growing trend, offering organic, all-natural, clean, high quality and environmentally friendly products.
Industry Implications
1. Cannabis Industry - Cannabis brands can leverage the rising demand for 'clean' and 'free-from' products and innovative ingredients like CBD and cannabis root extract to create sustainable and ethical skincare, wellness and recreational products.
2. Beauty Industry - Beauty brands can incorporate CBD and cannabis root extract into their products to create innovative, natural and potent skincare offerings for health-focused consumers who are interested in cannabis-infused solutions.
3. Subscription Box Industry - Subscription box brands can create curated CBD and cannabis-infused boxes with organic, all-natural, clean, high quality and environmentally friendly products to cater to recreational and wellness-focused cannabis consumers.
4 Featured, 33 Examples:
52,653 Total Clicks
Date Range:
Feb 20 — Apr 21
Trending:
Average
Consumer Insight Topics:
