Plant-based desserts in the CPG space cater to consumers with niche needs
Trend - Plant-based pre-made desserts are increasingly popular as brands cater to consumers' increasingly wide-ranging dietary preferences. These desserts cater to people with intolerances or those who choose to be vegan.
Insight - Consumers' dietary preferences have become increasingly diverse as they better understand their bodies and various health needs. With so many options on the market, consumers expect rather than hope that both large and small brands cater to their individual needs.
Insight - Consumers' dietary preferences have become increasingly diverse as they better understand their bodies and various health needs. With so many options on the market, consumers expect rather than hope that both large and small brands cater to their individual needs.
Workshop Question - How is your brand catering to more specific consumer needs and preferences?
Trend Themes
1. Plant-based Pre-made Desserts - Brands are catering to consumers' increasingly wide-ranging dietary preferences with plant-based pre-made desserts.
2. Free-from Desserts - Catering to consumers with food allergies or intolerances is a key trend in the dessert space resulting in free-from options.
3. Produce-forward Desserts - Fruits and vegetables are increasingly being used as the main ingredients in dessert bars, making plant-based eating more accessible.
Industry Implications
1. Consumer Packaged Goods - Consumer packaged goods brands are offering plant-based and free-from versions of traditional desserts to cater to a diverse range of dietary preferences and allergies.
2. Health and Wellness - The trend towards plant-based, free-from, and produce-forward desserts is driven by growing consumer interest in health and wellness.
3. Food Service and Hospitality - Restaurants and cafes are incorporating plant-based and free-from desserts into their menus as part of a wider trend towards healthier and more sustainable food options.
