Kérastase Reflection Chromatique Helps to Maintain Hair Color at Home
Mary Van Puymbroeck — July 27, 2017 — Fashion
References: kerastase-usa & popsugar
The new 'Kérastase Reflection Chromatique' collection is the first personalized color-correcting care kit from the French hair care brand.
This system uses color theory to correct the tone of hair. For example, blondes looking to neutralize the yellow undertones in their hair would use a purple Touche Chromatique pen to fight against the wrong pigment, whereas a brunette looking to reduce red tones would use the green-toned pen. Each of the Touche Chromatique Kits includes a color-correcting pen, a mask, a mixing bowl and a spatula. With these tools, users can easily mix the color together for fool-proof, at-home color correction.
According to Kérastase celebrity hairstylist Matt Fugate, "This collection is great because it makes hair more luminous and reflective and it also battles tonal loss (fading) by giving you a booster that you can use at home to maintain beautiful color." With the Kérastase Reflection Chromatique, it is easy to get salon-quality results at home.
This system uses color theory to correct the tone of hair. For example, blondes looking to neutralize the yellow undertones in their hair would use a purple Touche Chromatique pen to fight against the wrong pigment, whereas a brunette looking to reduce red tones would use the green-toned pen. Each of the Touche Chromatique Kits includes a color-correcting pen, a mask, a mixing bowl and a spatula. With these tools, users can easily mix the color together for fool-proof, at-home color correction.
According to Kérastase celebrity hairstylist Matt Fugate, "This collection is great because it makes hair more luminous and reflective and it also battles tonal loss (fading) by giving you a booster that you can use at home to maintain beautiful color." With the Kérastase Reflection Chromatique, it is easy to get salon-quality results at home.
Trend Themes
1. Personalized Color-correcting Hair Care Kits - Innovative hair care solutions that employ modern color theory tools to personalize at-home color correction for different hair colors and types.
2. DIY Hair Color Solutions - New brands are offering easy-to-use DIY hair color correction solutions to consumers.
3. Smart Technology-enabled Hair Care - Hair color kits that leverage smart technology and AI algorithms to help consumers choose hair-care products suitable for their hair types.
Industry Implications
1. Haircare Industry - The haircare industry can take advantage of innovative color-correcting hair care kits that offer personalized at-home solutions.
2. Cosmetics Industry - The cosmetics industry can create new product lines that incorporate advanced color-correcting technology to cater to the needs of various hair colors and types.
3. Beauty Tech Industry - The beauty tech industry can collaborate with hair care brands to develop smart technology-enabled hair care solutions that combine color theory tools and AI algorithms to offer personalized solutions to consumers.
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