This Moisturizing Lip Balm is Inspired by Fall's Pumpkin Spice Flavor
Mishal Omar — September 12, 2016 — Fashion
References: intl.target & popsugar
Burt's Bees' newest moisturizing lip balm will be offered for a limited time, since it was inspired by a popular seasonal flavor.
As the cold weather fast approaches, pumpkin spice drinks, cosmetics and products continue to pop up in unusual forms. Fans of the popular flavor will now be able to taste it in the form of a moisturizing lip balm, as Burt's Bees is releasing the limited-edition flavor as part of this year's fall releases. The product is 100% natural and is free of potentially harmful cosmetics ingredients such as parabens, phthalates, petrolatum and SLS.
This lip balm flavor is likely going to be a popular one due to the fact that is capitalizes on one of fall's biggest fads.
As the cold weather fast approaches, pumpkin spice drinks, cosmetics and products continue to pop up in unusual forms. Fans of the popular flavor will now be able to taste it in the form of a moisturizing lip balm, as Burt's Bees is releasing the limited-edition flavor as part of this year's fall releases. The product is 100% natural and is free of potentially harmful cosmetics ingredients such as parabens, phthalates, petrolatum and SLS.
This lip balm flavor is likely going to be a popular one due to the fact that is capitalizes on one of fall's biggest fads.
Trend Themes
1. Pumpkin-flavored Cosmetics - Disruptive innovation opportunity: Create a line of pumpkin-flavored cosmetics, including lipsticks and eyeshadows, to cater to the growing demand for unique fall-inspired products.
2. Limited-edition Seasonal Releases - Disruptive innovation opportunity: Introduce limited-edition seasonal lip balms with unique flavors or scents to create a sense of exclusivity and drive consumer excitement and anticipation.
3. Natural and Chemical-free Beauty Products - Disruptive innovation opportunity: Develop a range of 100% natural and chemical-free beauty products, such as lip balms, to cater to the increasing consumer preference for safer and healthier options.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Incorporate unique and unconventional flavors into cosmetics, such as lip balms, to expand the market and appeal to adventurous consumers looking for novelty.
2. Food and Beverage - Disruptive innovation opportunity: Explore the creation of pumpkin spice-inspired drinks and snacks, in addition to lip balms, to capitalize on the fall season flavor trend and target a wider consumer base.
3. Natural and Organic Beauty - Disruptive innovation opportunity: Develop a line of natural and organic beauty products, including lip balms, to meet the growing demand for clean and sustainable beauty options.
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