Basil Element is an All-Natural Drug Store Hair Care Brand
Mishal Omar — July 31, 2017 — Fashion
References: blurbstudio & thedieline
Basil Element is a hair care brand that contains natural ingredients, and its branding was designed by the creative agency Blurbstudio.
When designing Basil Element's bottles and jars, Blurbstudio went in with the goal of offering an aesthetic that suits the brand's nature-sourced ingredients, while also being cost effective to produce – since the collection is sold in drug stores.
The resulting collection, which features shampoos, conditioners and various products that protect and improve the texture of hair, is offered in vibrant green bottles. Each bottle contains a white label with information about the product it is featured on, and has a green paint brush stroke to hit home the "natural" qualities of the product's ingredients.
When designing Basil Element's bottles and jars, Blurbstudio went in with the goal of offering an aesthetic that suits the brand's nature-sourced ingredients, while also being cost effective to produce – since the collection is sold in drug stores.
The resulting collection, which features shampoos, conditioners and various products that protect and improve the texture of hair, is offered in vibrant green bottles. Each bottle contains a white label with information about the product it is featured on, and has a green paint brush stroke to hit home the "natural" qualities of the product's ingredients.
Trend Themes
1. Natural Ingredient-based Hair Care - The trend of natural and organic ingredients in hair care products offers opportunities for disruptive innovation to brands that can offer unique ingredient combinations and benefits.
2. Drug Store Beauty Branding - The trend of pharmacy and drug store beauty brands offers opportunities for disruptive innovation to brands that can develop affordable yet aesthetically pleasing packaging designs.
3. Nature-inspired Aesthetics - The trend of using nature-inspired visual elements in branding and packaging designs offers opportunities for disruptive innovation to brands that can incorporate unique and eye-catching aesthetics to stand out in a crowded market.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from incorporating natural and organic ingredients and developing cost-effective yet appealing packaging designs to appeal to the growing consumer demand for these types of products.
2. Pharmaceuticals and Drug Stores - The pharmaceutical and drug store industries can benefit from developing in-house beauty and personal care brands that offer affordable and effective products while also incorporating unique and attractive packaging designs to stand out from the competition.
3. Creative and Design Agencies - Creative and design agencies can offer their services to the beauty and personal care industry by developing nature-inspired branding and packaging designs that appeal to consumers' desire for natural and organic products while also being cost-effective to produce.
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