Too Faced Makeup Will Be Offering a Girly Cake-Themed Collection
Alyson Wyers — August 29, 2016 — Fashion
References: instagram & refinery29
Known for their sweet cosmetic collections, Too Faced makeup will be offering a Funfetti-themed line. Too Faced Co-Founder and Chief Creative Officer Jerrod Blandino first teased the Funfetti blush several months ago on Instagram. A documented fan of the social media sneak peak, Blandino recently posted new pictures of the packaging for the yet to be released Funfetti makeup collection.
Including heart-shaped blush, the new Too Faced makeup features feminine and food-focused branding consistent with past releases including treat-mimicking tins, sandwich-inspired eyeshadows and peach-scented eyeshadow palettes. The collection mentions its girly influence outright, with "It's fun to be a girl!" written on the box. The Funfetti set will certainly appeal to existing Too Faced consumers, especially young girls who regularly turn to YouTube and beauty gurus for inspiration.
Including heart-shaped blush, the new Too Faced makeup features feminine and food-focused branding consistent with past releases including treat-mimicking tins, sandwich-inspired eyeshadows and peach-scented eyeshadow palettes. The collection mentions its girly influence outright, with "It's fun to be a girl!" written on the box. The Funfetti set will certainly appeal to existing Too Faced consumers, especially young girls who regularly turn to YouTube and beauty gurus for inspiration.
Trend Themes
1. Funfetti-themed Makeup - The Funfetti-themed makeup collection by Too Faced offers a playful and feminine way for consumers to express themselves through cosmetics.
2. Food-inspired Branding - The use of food-focused branding in the Too Faced makeup collection taps into the growing trend of incorporating food themes into consumer products, creating a unique and fun customer experience.
3. Influence of Beauty Gurus - The influence of beauty gurus and YouTube culture on the popularity of the Funfetti makeup collection highlights the opportunity for collaboration and endorsement deals with influencers to reach a wider audience.
Industry Implications
1. Cosmetics - The Funfetti-themed makeup collection demonstrates the potential for creative and innovative product offerings within the cosmetics industry, catering to the evolving preferences and desires of consumers.
2. Food and Beverage - The use of food-inspired branding in the Too Faced makeup collection presents an opportunity for collaboration between the cosmetics and food and beverage industries, creating co-branded products that appeal to consumers on multiple levels.
3. Social Media and Influencer Marketing - The popularity of the Funfetti makeup collection among young girls and the influence of beauty gurus highlights the significance of social media and influencer marketing for reaching and engaging with the target audience, opening up new avenues for promotional strategies in various industries.
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