Milk Makeup's 'Lip Metal' Pen Swipes on Liquid Metallic Color
Laura McQuarrie — December 20, 2016 — Fashion
References: milkmakeup
'Lip Metal' is a unique cosmetic product from Milk Makeup that comes in a convenient pen format to offer liquid metallic color that boasts a "foil-like finish."
As of now, the Milk Makeup product comes in two shades: Buffy and Slayer, which describe a dusty rose mauve and berry colors respectively. In addition to the applicators and textures of the cosmetic product being noteworthy, the formula is also worthy of mention. The lip products are enriched with lotus oil, as well as a hydrating and antioxidant-rich mineral complex.
While many women would have been shy to try such bold lip looks in the past, an influencer like Kylie Jenner has changed thousands of minds with a release such as her Metals collection. At the same time, many young women are eager to create Instagrammable makeup looks that will make for eye-catching photos.
As of now, the Milk Makeup product comes in two shades: Buffy and Slayer, which describe a dusty rose mauve and berry colors respectively. In addition to the applicators and textures of the cosmetic product being noteworthy, the formula is also worthy of mention. The lip products are enriched with lotus oil, as well as a hydrating and antioxidant-rich mineral complex.
While many women would have been shy to try such bold lip looks in the past, an influencer like Kylie Jenner has changed thousands of minds with a release such as her Metals collection. At the same time, many young women are eager to create Instagrammable makeup looks that will make for eye-catching photos.
Trend Themes
1. Liquid Metallic Lipsticks - Innovative liquid metallic lipstick formulations offer a foil-like finish for a bold look that is Instagram-friendly.
2. Convenient Product Formats - Convenient and portable product formats, such as lipstick pens, offer opportunities for beauty companies to create on-the-go products for busy lifestyles.
3. Influencer-inspired Makeup - Products inspired by celebrities or influencers, like Kylie Jenner's Metals collection, can influence consumers to try bold and trendy makeup looks.
Industry Implications
1. Beauty Industry - Innovations in liquid metallic lipstick formulations and convenient product formats create opportunities for beauty companies to attract younger consumers.
2. Cosmetic Manufacturing - The development of new and unique formulations of lipsticks enriched with hydrating and antioxidant-rich ingredients create opportunities for cosmetic manufacturing companies to innovate and increase product offerings.
3. Social Media Marketing - Influencers and social media marketing are powerful tools for promoting and selling beauty products and reaching younger social media-savvy consumers who are eager to create Instagrammable makeup looks.
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